If you think the #WEscandal is about Trudeau helping out his buddy's failing charity, you might be missing the big picture.

ME to WE is in the business of branding & marketing. ME to WE runs WE Days, not WE Charity. WE Charity is a tool in their marketing toolbox. 1/5

It's not even about money being funneled to him mother, brother or wife.
The Trudeau name is a brand. We all know that brand is how JT became PM.
Trudeau's interest in WE is the brand marketing they provide for the Trudeau name. 2/5

Look up Margaret's appearance press releases from WE. They promote her as "PM JT's mother".
When their corporate sponsors wine and dine with Margaret they aren't looking for her to run back to JT and push their agendas. They are merely building subtle alliances. Schmoosing 3/5

The Trudeau brand is the one benefiting from those cocktail parties, not the corporate bigwigs getting access to a PM's family

It is no secret WE Days promotes strong Liberal values, not as any favor to JT but because they are hardcore Liberals. 4/5

The Trudeau family has been active with WE since long before 2015.
The branding & marketing ME to WE, the private corp, not the charity, has been providing for the Trudeau brand since 2015 & the $5.8M WE Charity was showered with are part of the big picture of the #WEscandal 5/5