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How To Fix Bad Open Rates
You got the idea for your next email and you finished writing it in15 mins.
You hit the send button.
24 hours later, 11 people opened out of 500 subscribers.
What could be wrong? A lot could be
Thread.
You got the idea for your next email and you finished writing it in15 mins.
You hit the send button.
24 hours later, 11 people opened out of 500 subscribers.
What could be wrong? A lot could be
Thread.
1. Your Niche: Different niches have varying open rates. The deeper you go into a niche the higher your open rate. For example, saying you are in the Make Money Online niche is too broad. Find a sub-niche, for example, Affiliate Marketing on YouTube.
You will only attract people that want to learn that and your open rate will go up.
2. Your traffic source: Where you got the traffic to build your email list can have a great effect on the quality of your leads and how they will open.
For example, if your traffic is from a Solo ad campaign, it will give you a higher open rate than if it were to be from a Facebook ad because of the audience type.
3. “Who is sending the email” affects your open rate: If your list knows you and you have built a solid relationship with them, then they will always anticipate receiving your emails and this will give you a higher open rate.
Note: Using your first name and last name performs better than using a brand name.
4. The media subscribers used to get on your list affects your open rate – You would get higher open rates from webinar attendees vs free PDF subscribers.
So the route through which the subscriber got on your list can affect how they respond to your emails.
So the route through which the subscriber got on your list can affect how they respond to your emails.
5. Buying habits: Here is a fact - Subscribers who got on your list after making a purchase will give you a higher open rate than those who got on your list for a freebie.
6. How old is your list: Growing an email list is a lifestyle and you should continue growing it and adding new subs.
Because at a point old subs will no longer respond as they used to.
Because at a point old subs will no longer respond as they used to.
New subscribers tend to give you a higher open rate because at that point they are highly interested in your offer.
7. You didn’t segment your list: Always segment your list by people who open frequently vs people who don’t.
When you do this, you will get higher opens with the first group and for those that have never opened at all since they got on your email list, delete them.
When you do this, you will get higher opens with the first group and for those that have never opened at all since they got on your email list, delete them.
8. Not cleaning your list: Sometimes, fake emails got on your list and the only way to tackle this is to make sure you clean your list.
If you are a consistent list builder, clean your list every month with a tool like @Neverbounce.
If you are a consistent list builder, clean your list every month with a tool like @Neverbounce.
Extra point: Most landing page building software has the function to filter out fake emails and won’t allow them to get on your list. An example is LeadPages.
9. Not using a domain-based email address: Using a domain-based email address increases your chances of landing in your subscriber’s inbox rather than the spam folder.
And when you hit the inbox, your chances of getting opened increases.
And when you hit the inbox, your chances of getting opened increases.
10. Email Content: Certain words tend to trigger Spam filters when they appear within your email or subject lines.
So you need to avoid them when sending out emails to your list to improve your open rates.
So you need to avoid them when sending out emails to your list to improve your open rates.
Words like - money, profit, investment, millions, $, etc can trigger spam filters.
Find alternatives for this word.
For example, I like to say “Mula” or “Muhnee” instead of money.
Find alternatives for this word.
For example, I like to say “Mula” or “Muhnee” instead of money.
