If you listen to the video in the linked article, the sounds the doll makes when the button is pushed are, uh, definitely not giggles, and rather sound like something else entirely. https://twitter.com/businessinsider/status/1291851021816401921
Toy companies are the worst.
Valkenburg and Cantor summarize Kline (1993): "Over the past two decades, marketers and advertisers of children's products have developed a massive and diverse spectrum of strategies to reach the child consumer"

Remind me again what was going on in the early '70s?
"In the late 1970s, the Federal Trade Commission (FTC) held hearings, reviewed the existing research, and came to the conclusion that it was unfair and deceptive to advertise to children younger than 6 years." But it called a ban impractical. https://pediatrics.aappublications.org/content/118/6/2563#ref-11
As early as 1966, State Department alumni clerk Joan Cooney recognized the potential of commercials for children's indoctrination, kicking off something else entirely: https://twitter.com/paulkleinfancam/status/1280528284397297670
Mercifully there doesn't seem to be any advertising specifically for this doll, but the whole phenomenon of movies-based-on-previously-popular-toys (which were made popular in large part through TV advertising) is really just an outgrowth of unfettered advertising.
https://twitter.com/cuttlefish_btc/status/715624215232249856
Another popular doll for young girls got its start as a novelty gag based on a raunchy German comic strip, subtly setting expectations for multiple generations.
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