Growth is managing the whole funnel and constantly optimizing it to increase your overall growth goal.

I love this image (h/t @bbalfour)

This plays ALONGSIDE building product (the core value added to the user)

I highly suggest thinking about both of these as early as possible together as a system.

One without the other often fails. Usually it’s the growth piece that founders don’t get started early enough and then blame their feature set or design.

Then they go deeper into building more, which compounds the problem.

It’s hard to watch.

Harder to experience. I’ve done it countless times.

I’ll be posting more about how to think about how to use the funnel to your advantage, break it down and leverage it for growth.

More to come

And here is the full link https://brianbalfour.com/essays/growth-vs-marketing-vs-product