Read on Twitter
2015-2017:
- Obese + depressed
- Addicted to gambling + drugs + alcohol
2018:
Turned my life around
2018-2020:
- Grew a marketing network of themed pages on Twitter to 15 million followers
- Scaled an ecom store from 0 to 7 figs/mo in 6 months
1 RT = 1 BIZ / LIFE LESSON
- Obese + depressed
- Addicted to gambling + drugs + alcohol
2018:
Turned my life around
2018-2020:
- Grew a marketing network of themed pages on Twitter to 15 million followers
- Scaled an ecom store from 0 to 7 figs/mo in 6 months
1 RT = 1 BIZ / LIFE LESSON
1. Invest in your people emotionally.
Treat them well, theyâll love their work and do better by you.
People donât quit their job, they quit their boss.
Treat them well, theyâll love their work and do better by you.
People donât quit their job, they quit their boss.
2. Communicate value to command higher prices.
Never compete on price.
Itâs a losing battle.
Never compete on price.
Itâs a losing battle.
3. Setting strategy has to pass two tests.
- What youâre planning to do really matters to customers
- It differentiates you from the competition
- What youâre planning to do really matters to customers
- It differentiates you from the competition
4. In driving execution...
Implement the following habits
- Set a handful of priorities (the fewer, the better).
- Gather both qualitative and quantitative data. Review weekly to guide decisions.
- Keep everyone in the loop, those who rise faster grow faster.
Implement the following habits
- Set a handful of priorities (the fewer, the better).
- Gather both qualitative and quantitative data. Review weekly to guide decisions.
- Keep everyone in the loop, those who rise faster grow faster.
5. Manage your cash flow appropriately
Pay attention to how every decision affects cash flow.
Cash in > Cash out
Prioritize cash collection consistently.
Pay attention to how every decision affects cash flow.
Cash in > Cash out
Prioritize cash collection consistently.
6. Use numbers to inform decisions and experience to balance it.
7. HIRING
Before you even hire...
What does success look like for your employee 90 days from now?
Make sure they know that too and you can communicate that consistently.
It didnât take one day for you to learn what you want to outsource.
Before you even hire...
What does success look like for your employee 90 days from now?
Make sure they know that too and you can communicate that consistently.
It didnât take one day for you to learn what you want to outsource.
8. Automation is great, but simplify before you automate.
Automating too early embeds dangerous mistakes.
Automating too early embeds dangerous mistakes.
9. Listen to your gut when it hints at bad news, ignore it when itâs excited.
10. Get a support network, and speak with them often.
Donât neglect your mental health on your journey.
Donât neglect your mental health on your journey.
11. Sell more. Sell more often.
If you just started in business, selling should take up 80-90% of your time.
Bare minimum 1-2 hours per day, 7 days a week.
How will people buy your services or products if they donât know who you are or what you have to offer?
If you just started in business, selling should take up 80-90% of your time.
Bare minimum 1-2 hours per day, 7 days a week.
How will people buy your services or products if they donât know who you are or what you have to offer?
12. Competition is for losers.
Avoid copying what everyone else is doing. You LAG behind.
If you copy @EggrolI or @DoeLashes youâre copying whatâs been in the pipeline for over 6 months.
Thereâs already new stuff coming
Focus on yourself and your own brand.
Avoid copying what everyone else is doing. You LAG behind.
If you copy @EggrolI or @DoeLashes youâre copying whatâs been in the pipeline for over 6 months.
Thereâs already new stuff coming
Focus on yourself and your own brand.
13. FIRING
Ask yourself every 30/60/90 days...
âKnowing what I know now, would i REENTHUSIASTICALLY hire this person again?â
If itâs a no, you know what you have to do.
Keeping the wrong hire costs $$$$ and TIME
Ask yourself every 30/60/90 days...
âKnowing what I know now, would i REENTHUSIASTICALLY hire this person again?â
If itâs a no, you know what you have to do.
Keeping the wrong hire costs $$$$ and TIME
14. 7 ways to improve cash flow and returns TODAY
- increase price
- increase volume (sell at same price)
- reduce COG / raw material costs
- reduce operating costs
- reduce amount of stock on hand
- collect from debtors faster
- slow down payments to others (ask first)
- increase price
- increase volume (sell at same price)
- reduce COG / raw material costs
- reduce operating costs
- reduce amount of stock on hand
- collect from debtors faster
- slow down payments to others (ask first)
15. Know the difference beteeen accountability, responsibility, and authority.
If more than one person is accountable, then no one is accountable.
If more than one person is accountable, then no one is accountable.
16. You need a head of operations whoâs obsessed with process mapping and improvement.
Identify KPIs to track each process
(time, cost, quality)
Revisit and examine the processes every 90 days.
If your process breaks, thatâs okay thatâs called growth.
Identify KPIs to track each process
(time, cost, quality)
Revisit and examine the processes every 90 days.
If your process breaks, thatâs okay thatâs called growth.
17. Once your processes are identified and mapped, use checklists.
Checklists protect against failure.
How?
- Explains the minimum necessary steps
- Are explicit
- Verification, but also instill a higher performance
Hospitals, airbnb hosts, airlines all use checklists.
Checklists protect against failure.
How?
- Explains the minimum necessary steps
- Are explicit
- Verification, but also instill a higher performance
Hospitals, airbnb hosts, airlines all use checklists.
18. A quality therapist is an excellent investment.
19. Exploit what works until it doesnât.
You get more leverage from success than failures.
You get more leverage from success than failures.
20. For your hires...
Value output over time-in-seat.
Who cares how long it takes as long as theyâre productive.
Value output over time-in-seat.
Who cares how long it takes as long as theyâre productive.
21. The best testimonial structure is Before/After
22. The best sales copy structure is pain / agitation / solution.
23. A great idea can survive despite bad operations.
24. When hiring...
- Hire fewer people, but pay them more.
- Give recognition, and show appreciation.
- Set clear expectations, and give employees a clear line of sight.
- Donât demotivate; dehassle
- Help people play to their strengths
- Hire fewer people, but pay them more.
- Give recognition, and show appreciation.
- Set clear expectations, and give employees a clear line of sight.
- Donât demotivate; dehassle
- Help people play to their strengths
25. On the process side
- Do your people have all the tools and resources they need to accomplish the job?
- Are there unnecessary polices or micromanagement thatâs frustrating for your team?
- Where might they be spending their work because of unnecessary delays?
- Do your people have all the tools and resources they need to accomplish the job?
- Are there unnecessary polices or micromanagement thatâs frustrating for your team?
- Where might they be spending their work because of unnecessary delays?
26. As a manager or owner or founder or whatever tf
effective management should be making your teamâs job easier
NOT doing their job
Stop micromanaging, start unblocking and empowering.
effective management should be making your teamâs job easier
NOT doing their job
Stop micromanaging, start unblocking and empowering.
27. Donât regret.
If youâre working consistently, be okay with spending time on experiences with your friends and fam.
Donât forget about the people that were there for you when you were at your lows.
Youâre human.
You donât need to be productive 100% of the time.
If youâre working consistently, be okay with spending time on experiences with your friends and fam.
Donât forget about the people that were there for you when you were at your lows.
Youâre human.
You donât need to be productive 100% of the time.
28. Hate what youâre currently doing?
Document it.
Explain the process step by step.
Eliminate activities no one should have to do.
Hire/outsource for the shit you hate so you could focus on the shit you love.
Itâs that simple.
Document it.
Explain the process step by step.
Eliminate activities no one should have to do.
Hire/outsource for the shit you hate so you could focus on the shit you love.
Itâs that simple.
29. Scaling a business requires both visionary leadership and great management.
30. Leverage direct response. The issue is list, offer, copy in that order.
31. Equity is cheap today, expensive tomorrow.
32. Build a cash strong balance sheet.
Your balance sheet isnât your self worth.
Your balance sheet isnât your self worth.
33. If your team canât disagree with you, congrats thatâs called groupthink.
Results in conformity and unanimity in decisions.
You donât know everything.
You hired your team for a reason.
If youâre better than the specialist you hired, whyâd you hire them?
Results in conformity and unanimity in decisions.
You donât know everything.
You hired your team for a reason.
If youâre better than the specialist you hired, whyâd you hire them?
34. Myopia bias
You see and interpret the world through the narrow lens of your own experiences, baggage, beliefs, and assumptions.
You see and interpret the world through the narrow lens of your own experiences, baggage, beliefs, and assumptions.
35. Planning fallacy
Underestimate the time and costs needed to complete a task.
Underestimate the time and costs needed to complete a task.
36. Sunk-Cost Fallacy applied to dropshipping
You already spent $$$ on creative, ads, and alladat, you donât want to move onto the next product bc youâre emotionally invested.
Applied to relationships...
The longer youâve been together, the harder it is to break up.
You already spent $$$ on creative, ads, and alladat, you donât want to move onto the next product bc youâre emotionally invested.
Applied to relationships...
The longer youâve been together, the harder it is to break up.
37. Overconfidence effect
Peopleâs confidence in their judgement and knowledge is higher than the accuracy of their judgement.
Iâve met people whoâve said they can learn something, do it better than anyone else, try it, fail and their ego gets in the way.
Peopleâs confidence in their judgement and knowledge is higher than the accuracy of their judgement.
Iâve met people whoâve said they can learn something, do it better than anyone else, try it, fail and their ego gets in the way.
38. Imposter Syndrome
Opposite of the Dunning Kruger effect
For the longest time I felt like a fraud with my accomplishments compared to others who love to flex.
I held off on tweeting for the longest time because I wondered how everyone around me was successful except for me.
Opposite of the Dunning Kruger effect
For the longest time I felt like a fraud with my accomplishments compared to others who love to flex.
I held off on tweeting for the longest time because I wondered how everyone around me was successful except for me.
39. Circle of competence
Define the limits of what you know.
Being an expert in one area doesnât automatically make you an expert in any other field.
Be honest with yourself.
I donât know shit about FBA or ebay dropshipping.
I donât know shit about stocks.
Thatâs okay.
Define the limits of what you know.
Being an expert in one area doesnât automatically make you an expert in any other field.
Be honest with yourself.
I donât know shit about FBA or ebay dropshipping.
I donât know shit about stocks.
Thatâs okay.
40. Hanlonâs razor
Donât assume malicious intent.
If we expect it, we attribute it whenever possible.
Sometimes people text back late.
Sometimes people forget.
Sometimes people werenât ready to buy your program or service.
Donât assume, you can always ask.
Donât assume malicious intent.
If we expect it, we attribute it whenever possible.
Sometimes people text back late.
Sometimes people forget.
Sometimes people werenât ready to buy your program or service.
Donât assume, you can always ask.
41. Specifity
The more specific your goal, the more opportunities youâll create for yourself.
Niche down, so you can expand later.
Sell lashes now, sell merch later.
Talk about dropshipping now, talk about my other experiences later.
The more specific your goal, the more opportunities youâll create for yourself.
Niche down, so you can expand later.
Sell lashes now, sell merch later.
Talk about dropshipping now, talk about my other experiences later.
42. Degrees and certifications donât matter.
Iâve never asked someone Iâve hired about their GPA or where they went school.
Applied knowledge and experience >>
Donât take this as advice to dropout tho, I finished school by choice lol.
Iâve never asked someone Iâve hired about their GPA or where they went school.
Applied knowledge and experience >>
Donât take this as advice to dropout tho, I finished school by choice lol.
43. You donât need to add more to live a better life.
Cut more.
Cut distractions.
Cut time wasters.
Cut energy vampires.
Cut more.
Cut distractions.
Cut time wasters.
Cut energy vampires.
44. Derive your self-worth from more than just your business.
Otherwise youâre in for a rollercoaster of emotions
Youâre a person who has hobbies, interests, loved ones, and youâre uniquely you.
Otherwise youâre in for a rollercoaster of emotions
Youâre a person who has hobbies, interests, loved ones, and youâre uniquely you.
45. Donât rely on one.
One client
One creative
One ad copy
One anything.
If one singular thing is driving you business, when it fails, it fails HARD.
One client
One creative
One ad copy
One anything.
If one singular thing is driving you business, when it fails, it fails HARD.
46. For instance, when my entire Twitter network got wiped, it was a lesson.
I donât have my network, but I still have the skills and experiences during that journey.
I donât have my network, but I still have the skills and experiences during that journey.
47. Plan for the worst, hope for the best.
48. Cash is always king.
Just because you can buy it doesnât mean you should.
First year dropshippingâŚ
- Paypal hold
- Shopify payments hold
- Chase reserves hold
Because we left $$ in the bank, we survived.
If we spent recklessly probably wouldâve been in debt.
Just because you can buy it doesnât mean you should.
First year dropshippingâŚ
- Paypal hold
- Shopify payments hold
- Chase reserves hold
Because we left $$ in the bank, we survived.
If we spent recklessly probably wouldâve been in debt.
49. Don't compare yourself to the ecom Gurus flexing their cars money or Shopify screenshots.
There will always be people who ________ than ______
There'll be people more smarter than you, richer than you, stronger than you.
Only progress that matters is you getting better.
There will always be people who ________ than ______
There'll be people more smarter than you, richer than you, stronger than you.
Only progress that matters is you getting better.
50. Loss aversion
People would rather avoid the pain of losing something than gaining the happiness of something equivalent.
Losing $500 in poker hurts more than the happiness gained from being gifted a $500 bottle of wine.
People would rather avoid the pain of losing something than gaining the happiness of something equivalent.
Losing $500 in poker hurts more than the happiness gained from being gifted a $500 bottle of wine.
51. If we own something, we can develop an attachment or relationship to it.
This is called the endowment effect.
Very common among selling used items.
This is called the endowment effect.
Very common among selling used items.
52. Nobody cares
The spotlight effect - people tend to believe they are noticed more than they actually are.
You can remember embarrassing moments of yourself, but others wonât.
The spotlight effect - people tend to believe they are noticed more than they actually are.
You can remember embarrassing moments of yourself, but others wonât.
53. My philosophy on savings
- 6 months of savings "safety net"
- max contribute to Roth IRA
- allocate a budget for spending/consumables/hobbies
- allocate a budget for "high-risk" activities, bitcoin, starting a business, whatever you want. Just assume you'll lose the $.
- 6 months of savings "safety net"
- max contribute to Roth IRA
- allocate a budget for spending/consumables/hobbies
- allocate a budget for "high-risk" activities, bitcoin, starting a business, whatever you want. Just assume you'll lose the $.
