Read on Twitter
How To Create Your High Ticket Offer
Over the past few years I’ve helped hundreds of clients close their first deal.
Deals ranging from $10K/mo to $5K/mo, to $20,000.
They could do this because they had a good OFFER.
This thread will help you do the same.
A short thread..
Over the past few years I’ve helped hundreds of clients close their first deal.
Deals ranging from $10K/mo to $5K/mo, to $20,000.
They could do this because they had a good OFFER.
This thread will help you do the same.
A short thread..
First off, some housekeeping.
If you enjoy this thread, show it some love by slapping an RT.
Otherwise I’ll delete it, and keep it hidden away in the vault — no problem.
But anyways let’s dive in...
If you enjoy this thread, show it some love by slapping an RT.
Otherwise I’ll delete it, and keep it hidden away in the vault — no problem.
But anyways let’s dive in...
Here’s how most people structure their offer:
“I help businesses with paid advertising.”
Then when someone asks them how they do it, they get way too into the weeds and they confuse the hell out of their prospect.
(That’s if they even get on the phone in the first place)
“I help businesses with paid advertising.”
Then when someone asks them how they do it, they get way too into the weeds and they confuse the hell out of their prospect.
(That’s if they even get on the phone in the first place)
So I’m going to give you a super basic framework for structuring your offer...
Usually, an offer needs 3 things.
1. Quantifiable result
2. Timeframe
3. Unique mechanism
I don’t want to get too into the details in this thread, but I’ll give you a good idea of what to do.
Usually, an offer needs 3 things.
1. Quantifiable result
2. Timeframe
3. Unique mechanism
I don’t want to get too into the details in this thread, but I’ll give you a good idea of what to do.
1. Result
Your offer should have a tangible, quantifiable result — whether its an ROI offer, or a different result.
Example:
Our offer’s result is “helping freelancers hit $30,000/month.”
It’s a clear outcome that our market wants, and speaks to the outcome they’re after.
Your offer should have a tangible, quantifiable result — whether its an ROI offer, or a different result.
Example:
Our offer’s result is “helping freelancers hit $30,000/month.”
It’s a clear outcome that our market wants, and speaks to the outcome they’re after.
2. Timeframe
The problem with most offers (and retainer deals) is they are theoretically endless.
“Ok you help me with ads...but what result do you a get, and how long will it take?”
Having a quantifiable result & timeframe are huge.
“Help freelancers hit $30K in 90 days.”
The problem with most offers (and retainer deals) is they are theoretically endless.
“Ok you help me with ads...but what result do you a get, and how long will it take?”
Having a quantifiable result & timeframe are huge.
“Help freelancers hit $30K in 90 days.”
Now, having a timeframe is great for two reasons.
1. Having a timeframe allows them to logically process your offer. Sales is emotion-based, but logic doesn’t hurt.
2. Emotionally, they feel like the trust you because you have an actual, repeatable process.
Got it?
Cool.
1. Having a timeframe allows them to logically process your offer. Sales is emotion-based, but logic doesn’t hurt.
2. Emotionally, they feel like the trust you because you have an actual, repeatable process.
Got it?
Cool.
3. Unique mechanism
Lastly, and this depends partially on market saturation, having a unique process/mechanism helps you differentiate.
My marketing agency used:
“The AUM Accelerator.”
Sounds a bit different than “Facebook ads” yet it’s basically the same thing.
Lastly, and this depends partially on market saturation, having a unique process/mechanism helps you differentiate.
My marketing agency used:
“The AUM Accelerator.”
Sounds a bit different than “Facebook ads” yet it’s basically the same thing.
Now, Ben and I call this:
“Packaging your process.”
What’s unique about your offer?
What’s unique about your process?
Then slap a unique name on it, so your market is naturally curious about it, and you stand out among the sea of clones.
“Packaging your process.”
What’s unique about your offer?
What’s unique about your process?
Then slap a unique name on it, so your market is naturally curious about it, and you stand out among the sea of clones.
There ya go.
A quick thread designed to help you structure your offer a bit better than you probably are.
Now if you’re asking:
“How can I get clients?”
Well, I got ya covered here:
https://gum.co/QYgpB
A quick thread designed to help you structure your offer a bit better than you probably are.
Now if you’re asking:
“How can I get clients?”
Well, I got ya covered here:
https://gum.co/QYgpB
