Your conversion rate is too low?

Maybe I can help you

A structured and conscientious analysis of your customers' behavior distinguishes a mediocre from a great CR optimization

You have to understand how a visitor behaves in your shop and, above all, why they do so

Thread

Analyze customer behavior comprises two parts:

‣ Quantitative analysis (also: "bird's eye view")

⁃ Conversion funnel analysis

Step 1

Home / Category Page / Product Page

Step 2

Shopping cart page

Step 3

Check out

Where does the dropout rate rise unusually strongly?

You can use the following (approximate) values ​​as a guide:

Total conversion rate: 1-3%

Add-to-cart conversion rate: 5-7%

Abandonment rate in the shopping cart: 50%

Abandonment rate in checkout: 30%

Compare these ​​with your Shopify conversion analysis

⁃ Google Analytics analysis

Conversion rate according to

Devices, browsers, marketing channel, custom goals

Check your Page speed
(you can also use pingdom or GRMetrix)

Search queries

A better understanding of what visitors are looking for and what they may not find

‣ Qualitative analysis (also "frog perspective")

⁃ UX & Conversion Killer Screening

Does your shop have ...

... a clear structure?

... a visual hierarchy?

... clear goals for each side?

... all relevant information?

... social proof & trust?

If not, make adjustments!

⁃ Heatmaps & recordings

How do visitors interact with your website?

What elements are used?

Where are the elements expected?

What elements are redundant/distracting?

A tool for this is http://hotjar.com 

You can use the results you receive from the assessment to make hypotheses

Test them, then make the necessary adjustments

This is a dynamic process and should be continued continuously

There will always be room for improvement

Thank you for your attention!