Read on Twitter
Your conversion rate is too low?
Maybe I can help you
A structured and conscientious analysis of your customers' behavior distinguishes a mediocre from a great CR optimization
You have to understand how a visitor behaves in your shop and, above all, why they do so
Thread
Maybe I can help you
A structured and conscientious analysis of your customers' behavior distinguishes a mediocre from a great CR optimization
You have to understand how a visitor behaves in your shop and, above all, why they do so
Thread
Analyze customer behavior comprises two parts:
‣ Quantitative analysis (also: "bird's eye view")
⁃ Conversion funnel analysis
Step 1
Home / Category Page / Product Page
Step 2
Shopping cart page
Step 3
Check out
Where does the dropout rate rise unusually strongly?
‣ Quantitative analysis (also: "bird's eye view")
⁃ Conversion funnel analysis
Step 1
Home / Category Page / Product Page
Step 2
Shopping cart page
Step 3
Check out
Where does the dropout rate rise unusually strongly?
You can use the following (approximate) values as a guide:
Total conversion rate: 1-3%
Add-to-cart conversion rate: 5-7%
Abandonment rate in the shopping cart: 50%
Abandonment rate in checkout: 30%
Compare these with your Shopify conversion analysis
Total conversion rate: 1-3%
Add-to-cart conversion rate: 5-7%
Abandonment rate in the shopping cart: 50%
Abandonment rate in checkout: 30%
Compare these with your Shopify conversion analysis
⁃ Google Analytics analysis
Conversion rate according to
Devices, browsers, marketing channel, custom goals
Check your Page speed
(you can also use pingdom or GRMetrix)
Search queries
A better understanding of what visitors are looking for and what they may not find
Conversion rate according to
Devices, browsers, marketing channel, custom goals
Check your Page speed
(you can also use pingdom or GRMetrix)
Search queries
A better understanding of what visitors are looking for and what they may not find
‣ Qualitative analysis (also "frog perspective")
⁃ UX & Conversion Killer Screening
Does your shop have ...
... a clear structure?
... a visual hierarchy?
... clear goals for each side?
... all relevant information?
... social proof & trust?
If not, make adjustments!
⁃ UX & Conversion Killer Screening
Does your shop have ...
... a clear structure?
... a visual hierarchy?
... clear goals for each side?
... all relevant information?
... social proof & trust?
If not, make adjustments!
⁃ Heatmaps & recordings
How do visitors interact with your website?
What elements are used?
Where are the elements expected?
What elements are redundant/distracting?
A tool for this is http://hotjar.com
How do visitors interact with your website?
What elements are used?
Where are the elements expected?
What elements are redundant/distracting?
A tool for this is http://hotjar.com
You can use the results you receive from the assessment to make hypotheses
Test them, then make the necessary adjustments
This is a dynamic process and should be continued continuously
There will always be room for improvement
Thank you for your attention!
Test them, then make the necessary adjustments
This is a dynamic process and should be continued continuously
There will always be room for improvement
Thank you for your attention!
