I just do not understand why you'd use your social media to tell your audience that your competitor has a clone product while some wonder if you're gonna get banned.
- Not all engagement is good engagement

- people are too obsessed with dunk on culture & will forego strategy for empty engagement wayyy too often.

- even if you wanted to own the narrative, do a wink copy tweet WITHOUT LINKING A HOW-TO VIDEO FROM A MUCH BIGGER COMPANY
Final thought: Even if we agree strategically w/ TikTok addressing IG (I don't), there's so many creative ways to do that:

- just copy
- original creative
- highlight better features
- literally any creative execution besides directly linking to the competitor's product how-to!
You can follow @JuiceboxCA.
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