Read on Twitter
If you're not growing your audience.
Consider your content.
/*A THREAD*/
Consider your content.
/*A THREAD*/
Your content will always be the most important variable when it comes to your personal brand.
It can grow in:
- Quality
- Quantity
The first one requires mastery.
The second one requires time and effort.
It can grow in:
- Quality
- Quantity
The first one requires mastery.
The second one requires time and effort.
The former one has better return on investment, but don't neglect the latter
The former will get you exponencial views and followers (eg: High engagement thread)
The latter linear views and followers short-term, but those will be the necessary reps to build mastery
The former will get you exponencial views and followers (eg: High engagement thread)
The latter linear views and followers short-term, but those will be the necessary reps to build mastery
Some people come in and dominate Twitter.
No prior experience, no engagement, no social media following elsewhere.
They simply know what people need and deliver it with expertise.
They get noticed, and they get shared.
No prior experience, no engagement, no social media following elsewhere.
They simply know what people need and deliver it with expertise.
They get noticed, and they get shared.
This is why quality trumps quantity.
But there's a catch.
Quality is a byproduct of improvement based on the feedback of quantity iteration.
But there's a catch.
Quality is a byproduct of improvement based on the feedback of quantity iteration.
In order to grow, you need to increase quality.
In order to increase quality, you need to increase quantity.
If you're not getting a lot of likes and retweets.
Chances are you're not delivering enough value.
Put in the reps through quantity.
In order to increase quality, you need to increase quantity.
If you're not getting a lot of likes and retweets.
Chances are you're not delivering enough value.
Put in the reps through quantity.
Invest in your education so you can better educate others.
It all comes down to how good you are at delivering value.
Whether it is through:
- Tips
- Stories
- Products
Content creation is an art.
It requires creativity, knowledge, and mastery.
It all comes down to how good you are at delivering value.
Whether it is through:
- Tips
- Stories
- Products
Content creation is an art.
It requires creativity, knowledge, and mastery.
The more value you can deliver, the more returns you will see.
Tweets are a great way to deliver value, but it limits your characters.
Consider delivering value through:
- Threads
- Emails
- Dms
Make them appealing.
Short phrases.
Non-complex and informal writing.
Tweets are a great way to deliver value, but it limits your characters.
Consider delivering value through:
- Threads
- Emails
- Dms
Make them appealing.
Short phrases.
Non-complex and informal writing.
Value can be broke down into three big categories:
- Education
- Inspiration
- Entreteinment
If it fits in one of these, great.
If it fits in all the three, excellent.
- Education
- Inspiration
- Entreteinment
If it fits in one of these, great.
If it fits in all the three, excellent.
Ultimately, your content should make people's life's better.
Give knowledge.
Inspire action.
Ease pain.
Content is our vehicle to create a better world.
Give knowledge.
Inspire action.
Ease pain.
Content is our vehicle to create a better world.
Appreciate you for making it to the end.
If you enjoyed and found this thread valuable, I would love if you could retweet the first tweet.
Let us reach the stratosphere https://twitter.com/HeroJourneyOn/status/1291414593328287744?s=19
If you enjoyed and found this thread valuable, I would love if you could retweet the first tweet.
Let us reach the stratosphere https://twitter.com/HeroJourneyOn/status/1291414593328287744?s=19
