Read on Twitter
“How do you find an audience who needs you?”
By shipping content that has a clear X and Y.
X = a specific set of people
Y = something they’re aspiring to do well but could use some assistance (crutch)
Let me elaborate
(A thread
)
By shipping content that has a clear X and Y.
X = a specific set of people
Y = something they’re aspiring to do well but could use some assistance (crutch)
Let me elaborate
(A thread
)
Riches are in the niches 
This is an age old advice but no one seems to get it
It feels very limiting to a creative person to just narrow down your curiosity
But building an audience is about adding value consistently and you can’t do that well if you are too broad
This is an age old advice but no one seems to get it
It feels very limiting to a creative person to just narrow down your curiosity
But building an audience is about adding value consistently and you can’t do that well if you are too broad
Pick a niche 
Eventually you can go broader but in the beginning, start small and find a niche
It starts with picking X
X = a specific set of people
Don’t go out of your line of sight here. Find people with a similar identity as yours. Designers/ devs/ consultants etc
Eventually you can go broader but in the beginning, start small and find a niche
It starts with picking X
X = a specific set of people
Don’t go out of your line of sight here. Find people with a similar identity as yours. Designers/ devs/ consultants etc
Pick an aspiration 
Once you identified the group, pick an aspiration they’d die for (Y)
Your content will not work if there’s no gravitational pull
A lot of people struggle here because it has to very specific
You have to experiment a lot here
Once you identified the group, pick an aspiration they’d die for (Y)
Your content will not work if there’s no gravitational pull
A lot of people struggle here because it has to very specific
You have to experiment a lot here
Let’s review some good examples:
http://Trends.vc was built by my friend @DruRly
X = VCs & founders (very clear group)
Y = aspiring to discover opportunities before others
His content is a crutch that helps X achieve Y week after week
He built trust w quality
http://Trends.vc was built by my friend @DruRly
X = VCs & founders (very clear group)
Y = aspiring to discover opportunities before others
His content is a crutch that helps X achieve Y week after week
He built trust w quality
Another example is http://buildinpublic.xyz
X = founders/makers
Y = aspiring to build an audience for their products or projects
BIP serves content that assists X in that journey of Y by sharing interviews, insights, tips and resources etc
X = founders/makers
Y = aspiring to build an audience for their products or projects
BIP serves content that assists X in that journey of Y by sharing interviews, insights, tips and resources etc
The more powerful, relevant and meaningful Y is to X, the stronger your word of mouth would be 
And trust me, word of mouth is the holy grail of marketing
I had learned a lot of these lessons on niches thru failure & experiments so I’m always willing to share/help others
And trust me, word of mouth is the holy grail of marketing
I had learned a lot of these lessons on niches thru failure & experiments so I’m always willing to share/help others
If you loved this advice, please get started on building an audience
You’ll never regret it!
RT this thread for reach or reply below for questions
Thanks for reading
You’ll never regret it!
RT this thread for reach or reply below for questions
Thanks for reading
