Thread by @Devesh_wy, I got overwhelming support on the facebooks ads threadSoThere you have it!𝗚𝗼𝗼𝗴𝗹𝗲 [...]

I got overwhelming support on the facebooks ads thread
So
There you have it!

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗗𝗦

𝐴 𝑏𝑒𝑔𝑖𝑛𝑛𝑒𝑟𝑠 𝑡𝑢𝑡𝑜𝑟𝑖𝑎𝑙!

[Thread]

Why not Organic?

Organic is THE BEST.
For consistent results.

SEO = The long game
Google ads = Immediate results

Remember:
Just because you are running ads
Don't stop working on SEO.

SEO is the most important.

While ads may get quick results,
They need constant cash.

Here’s What You’ll Need Before You Start:

1. A website
Pro Tip: Have an ultra-specific landing page

2. Keywords — search terms you want to advertise on

3. Ad copy and headlines — The messaging of your offer or service

Now, this topic deserves a thread on its own.

I won't go deep but here is what you should know:
1. LONG keywords >>>> Short Keywords

The visitor is already interested in what you’re offering.
You can be ultra-specific with your landing page,

Rectangular hyperbola

Now, this topic deserves a thread on its own.I won't go deep but here is what you should know:1. LONG keywords >>>> Short KeywordsThe visitor is already interested in what you’re offering.You can be ultra-specific with your landing page,Rectangular hyperbola

This gives your quality score a boost.
Strong quality score leads to
- lower CPC
- better ad position
which means more clicks for less money.

Now here is the important part which could make or break your campaign:

AD COPY

You really need a:
Write Strong Ad Copy

Headlines
Your headline HAS to grab the attention of the person 'skimming' through the results

Every headline has the same single objective:

Make them read the next line.

Ad Body
This is the small text that appears (around 2 lines) under the headline.
You have to make it clear about what you can do for your target.

Target a location
If you have a product or service relevant to a particular location only,
Choose "people in my targeted location" and choose your location.
This will save you a lot of $$ from clicks that don't convert.

If you aren't getting results:

#1
Eliminate low performing keywords.
Reconsider your ad copy.

#2
Budget is key:
You need to spend a bit higher than you want to in the 'ramp up' period.
This usually lasts 2-4 weeks.

Expand keywords by reviewing what works for your competitors
Watch for patterns and consistency.

Use keyword research software.

PAY for the premium, It's worth it.

Use google auto-suggest.