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(1/7) In an effort to observe + learn from products around us, here's a deep dive into my user journey with @urbancompany_UC – https://bit.ly/30oucLS
Which of these insights do you follow? What would you redesign? Would love to hear thoughts from fellow operators!
A glimpse
Which of these insights do you follow? What would you redesign? Would love to hear thoughts from fellow operators!
A glimpse
(2/7) Make a good first impression: It takes just one-tenth of a second for us to judge someone and make a first impression. Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.
(3/7) Respond to customer reviews: There are positive effects to responding to reviews (users change their ratings 38.7% of the time following a developer response) with a median increase of 20% in the rating.
(4/7) Only 43% of iOS users opt into push notifications. If a user declines the opt-in that is served, the app cannot request the opt-in again. Serve the opt-in at varying places, communicate why the user wants notifications and A/B test the placement and messaging.
(5/7) A variety of factors (especially a crisis) can bring about changes in short-term and long-term user behavior. If an activity’s importance has reduced, it is important to change products, processes and positioning to reflect changed customer requirements and expectations.
(6/7) The #1 reason that customers abandon shopping carts is because of added or increased prices. Upsells before checkout are risky at best. As a simple alternative, upsell after customers have made the purchase.
(7/7) “Alone, we can do so little; together, we can do so much”
Don't forget to scroll back and add your comments, thoughts and any insights that you have gathered and want to share.
DMs open if you're excited about helping build more case studies!
Don't forget to scroll back and add your comments, thoughts and any insights that you have gathered and want to share.
DMs open if you're excited about helping build more case studies!
