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Whenever people say print is dead, I think we can agree from a business standpoint, this is true.
However, print is still important. Thee latest issue of @oprahmagazine with Breonna Taylor on the cover is a testament to this. Let me break down why.
However, print is still important. Thee latest issue of @oprahmagazine with Breonna Taylor on the cover is a testament to this. Let me break down why.
By now, folks should know, the Breonna Taylor @oprahmagazine cover is the first time the cover has ever been given to someone other than @Oprah since it started 21 years ago, a total of 241 issues.
Folks might think Oprah always putting herself on the cover of her magazine is narcissistic, but actually, it's good business.
When O Mag launched in April 2000, its rate base was 500K and it was bi-monthly. Two issues later it skyrocketed to 900K, and it went monthly.
When O Mag launched in April 2000, its rate base was 500K and it was bi-monthly. Two issues later it skyrocketed to 900K, and it went monthly.
Four issues later O Mag circulation raised to 1.3 million. By January of the following year, 1.9 million.
You know why? Oprah on the cover. Yes, she was already Oprah by that time, but successful magazine launches in the early 2000s were RARE.
You know why? Oprah on the cover. Yes, she was already Oprah by that time, but successful magazine launches in the early 2000s were RARE.
Oprah wasn't just getting subscriptions, she was also killing it on the newsstand for Hearst, the company who publishes O Mag. There was no reason to ever take her off the cover when she was moving units the way she was. Who would be a bigger star than Oprah?
Since the launch of Oprah, one can argue Michelle Obama and Beyoncé are two black women whose magazine covers will move the needle.
And yet, Oprah as much as she will give those two powerful women a platform, they never got an O Mag cover.
And yet, Oprah as much as she will give those two powerful women a platform, they never got an O Mag cover.
These days, newsstand sales don't matter, but mag covers are important. They still loudly say, THIS PERSON IS IMPORTANT.
Oprah is aware of her brand and being the face of her brand, but with the Breonna Taylor cover, Oprah shows she's even more aware of her platform.
Oprah is aware of her brand and being the face of her brand, but with the Breonna Taylor cover, Oprah shows she's even more aware of her platform.
Oprah made space for us to remember Breonna Taylor and to remind us Breonna Taylor is not a meme, she is a woman who could've been the next Oprah, who had so much life ahead of her taken away without cause or reason by the police.
Thank you, @oprahmagazine.
Thank you, @oprahmagazine.
