Today I wrote for the @transcendnet newsletter about an industry that’s 50x bigger than the coding bootcamp market, and bigger than the revenues of Uber, Instagram and Airbnb combined.

Yet it barely gets any attention

The answer is... management training.

Not a super sexy industry, but one that matters a lot for companies – so much so that they spent $24B in management training last year.

It involves training for executives and managers, and takes many different forms: coaching, training programs, exec ed (at business schools), consulting services, etc.

Here are the main categories and players

But the industry has barely innovated for decades.

It’s a super fragmented market that serves a very small number of customers (only 20% of companies open up their leadership development programming to all employees).

COVID-19 has been a total shock for the industry.

Market leaders like Franklin Covey have lost 50% of sales (mostly for in-person services).

Meanwhile, many digital-first training companies are thriving, and that’s an exciting development for this industry!

Startups are slowly trickling in: building online-first programming, bundling it with other learning content and community, and going after business schools and large consulting firms.

Some exciting projects: @StriveTalent @HoneHQ @torchlabs @minervaproject @ALXapp @jolt_io

I’m very excited to see more startups take on this giant!

The management training of the future needs to be more inclusive, integrated, and relevant for learners, and startups can help here.

For the full write up https://transcend.substack.com/p/rethinking-management-training-transcend