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$PINS Pinterest reported its global monthly active users grew 39% year-over-year to 416 million
2/ $PINS
MAU up to 416M
The company estimated year-over-year sales growth of about 50% for this month.
MAU up to 416M
The company estimated year-over-year sales growth of about 50% for this month.
/3
$PINS
E-commerce
Catalog ingestion increased more than 350% sequentially in Q2 and grew 10x in the first half of 2020. The rapid growth was driven by the Shopify integration (which became generally available in early May)
$PINS
E-commerce
Catalog ingestion increased more than 350% sequentially in Q2 and grew 10x in the first half of 2020. The rapid growth was driven by the Shopify integration (which became generally available in early May)
4/
$PINS
The percentage of users who visited shopping-only surfaces grew more than 50% in the first half of 2020
Product-only searches grew 8x in the same period.
$PINS
The percentage of users who visited shopping-only surfaces grew more than 50% in the first half of 2020
Product-only searches grew 8x in the same period.
5/
$PINS
This progress underscores the fact that Pinterest offers a fundamentally different experience to consumers than e-commerce websites.
$PINS
This progress underscores the fact that Pinterest offers a fundamentally different experience to consumers than e-commerce websites.
6/
$PINS
More than 80% of CPC
spend now runs through automatic bidding (up from 50% in Q1), and auto-bidding for oCPM became generally available at the beginning of July.
$PINS
More than 80% of CPC
spend now runs through automatic bidding (up from 50% in Q1), and auto-bidding for oCPM became generally available at the beginning of July.
7/
$PINS
"We’re already seeing strong adoption of oCPM auto-bid, and conversion-oriented
advertisers who use the tool are spending more on Pinterest than those who don’t.
We plan to introduce more auto-bidding tools in the coming months."
$PINS
"We’re already seeing strong adoption of oCPM auto-bid, and conversion-oriented
advertisers who use the tool are spending more on Pinterest than those who don’t.
We plan to introduce more auto-bidding tools in the coming months."
8/
$PINS
"During Q2, revenue from both conversion optimization
(oCPM) and shopping ads continued to grow much faster than our overall revenue, and attributed conversions grew 2.7x year over year, a faster rate of growth than
we saw in Q419"...
$PINS
"During Q2, revenue from both conversion optimization
(oCPM) and shopping ads continued to grow much faster than our overall revenue, and attributed conversions grew 2.7x year over year, a faster rate of growth than
we saw in Q419"...
10/
$PINS
Video is a uniquely inspiring and engaging format for visual
discovery, and, during Q2, total (organic + paid) daily video views grew over 150% year over year, while unique video uploads grew over 600% year over year.
$PINS
Video is a uniquely inspiring and engaging format for visual
discovery, and, during Q2, total (organic + paid) daily video views grew over 150% year over year, while unique video uploads grew over 600% year over year.
