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As promised, here's a THREAD about brand.
What it is and what it isn't.
It's a bit of a long one but we hope you find it useful
[1 of 15]
What it is and what it isn't.
It's a bit of a long one but we hope you find it useful
[1 of 15]
A brand is not a logo.
What’s a logo?
A logo is a symbol or graphic device for a brand.
A trademark if you will.
It’s not the brand itself.
[2]
What’s a logo?
A logo is a symbol or graphic device for a brand.
A trademark if you will.
It’s not the brand itself.
[2]
A brand is not a corporate identity system.
What’s a corporate identity system?
It’s a 'rule book' to control how logos, symbols, emblems, images and text should appear. Sizes, colours, spacing
Whether product, packaging, signage, furniture, advertisements, stationery...
[3]
What’s a corporate identity system?
It’s a 'rule book' to control how logos, symbols, emblems, images and text should appear. Sizes, colours, spacing
Whether product, packaging, signage, furniture, advertisements, stationery...
[3]
Think of the golden arches.
Everyone of them the same.
Consistent.
[4]
Everyone of them the same.
Consistent.
[4]
A brand is not a product.
People chat about managing their brands.
They actually mean managing their sales, distribution and quality of their products or service.
They are also managing a feeling, an aura, a layer of meaning that’s invisible too.
[5]
People chat about managing their brands.
They actually mean managing their sales, distribution and quality of their products or service.
They are also managing a feeling, an aura, a layer of meaning that’s invisible too.
[5]
So what the hell is a brand then?
It’s actually a person’s gut feeling about a product, service or a company.
A gut feeling.
Despite our best attempts to be rational, human beings are intuitive and emotional.
[6]
It’s actually a person’s gut feeling about a product, service or a company.
A gut feeling.
Despite our best attempts to be rational, human beings are intuitive and emotional.
[6]
At the end of the day, a brand is defined by individual’s and not by the company, the markets or the general public.
It’s down to an individual’s gut feeling.
[7]
It’s down to an individual’s gut feeling.
[7]
If enough of these individual’s arrive at the same gut feeling.
That’s when a company can be said to have a brand.
Whilst companies can’t control this process, they can influence it.
By communicating the qualities that make product A different to product B.
[8]
That’s when a company can be said to have a brand.
Whilst companies can’t control this process, they can influence it.
By communicating the qualities that make product A different to product B.
[8]
A brand is an approximate - yet distinct - understanding of a product, service or a company.
To compare a brand with its competitors, we only need to know what makes it different.
Brand management is a management of differences as they exist in the people’s minds.
[9]
To compare a brand with its competitors, we only need to know what makes it different.
Brand management is a management of differences as they exist in the people’s minds.
[9]
So, when thinking of your product, company or service. How can you be different.
Think of every single touch point a customer can have with you.
Website, tone of voice, customer service, packaging, emails, social media, delivery, quality, price, offers etc
[10]
Think of every single touch point a customer can have with you.
Website, tone of voice, customer service, packaging, emails, social media, delivery, quality, price, offers etc
[10]
Be different.
How can you improve on each touch point?
This is how you build a brand.
[11]
How can you improve on each touch point?
This is how you build a brand.
[11]
A brand is not what YOU say it is.
It’s what THEY say it is.
[12]
It’s what THEY say it is.
[12]
This brilliant book, really hit home about business strategy and design for us.
The above info is only a small part of it. It’s packed with knowledge.
If you’re building or have a company, product or service you should read it.
[13]
The above info is only a small part of it. It’s packed with knowledge.
If you’re building or have a company, product or service you should read it.
[13]
We’re not affiliated, we think everyone should read it.
The Brand Gap: Revised Edition: How to Bridge the Distance Between Business... https://www.amazon.co.uk/Brand-Gap-Distance-Business-Whiteboard/dp/0321348109
[14]
The Brand Gap: Revised Edition: How to Bridge the Distance Between Business... https://www.amazon.co.uk/Brand-Gap-Distance-Business-Whiteboard/dp/0321348109
[14]
We’ll be launching our new online business and product shortly.
It’s not a lie say this all started with @CJ_Johnson17th and his Field Hustlers Guide.
It really opened our minds to start building OUR brand. So, thanks Chris
[AFF]
https://gumroad.com/a/1039955059/fdXb
[END]
It’s not a lie say this all started with @CJ_Johnson17th and his Field Hustlers Guide.
It really opened our minds to start building OUR brand. So, thanks Chris
[AFF]https://gumroad.com/a/1039955059/fdXb
[END]
