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The amount of cold sales emails I received at my last job was overwhelming
I see the same generic bullshit from everyone. The type of emails I stopped reading after the second line.
Only a few found me actually reading til the end and considering taking action.
Why?
I see the same generic bullshit from everyone. The type of emails I stopped reading after the second line.
Only a few found me actually reading til the end and considering taking action.
Why?
Because it was short. To the point. And extremely clear.
This is me
This is how my product/service
Why and how it adds value TO ME
This is me
This is how my product/service
Why and how it adds value TO ME
I do not give a flying rats ass about what people have said about it
I don’t give a shit about how it worked previously for others - why will it work FOR ME
And I certainly give no fucks about how long you’ve been doing it.
All that matters is me and how it will help me
I don’t give a shit about how it worked previously for others - why will it work FOR ME
And I certainly give no fucks about how long you’ve been doing it.
All that matters is me and how it will help me
I applied the same principles to when I was sending cold emails.
Results were different, I’m not saying your lead conversion will skyrocket.. but
They will take the time to answer and that’s your chance to build a connection
If it’s not for now, it could be for later
Results were different, I’m not saying your lead conversion will skyrocket.. but
They will take the time to answer and that’s your chance to build a connection
If it’s not for now, it could be for later
I was in the cheese business in Indiana selling Italian cheeses.
I stopped talking about me and what we are known for, and started talking about them.
What did I do?
I started targeting chains where cheese is their highest yearly expenditure
I targeted Pizzeria Chains
I stopped talking about me and what we are known for, and started talking about them.
What did I do?
I started targeting chains where cheese is their highest yearly expenditure
I targeted Pizzeria Chains
These chains spends 100k+ on shredded cheeses for their pizza. The bigger the chain the bigger the spend.
This is how I approached them on my first email
This is how I approached them on my first email
My name is Paolo and I work for [x], we produce Italian cheese on a large scale.
Cheese is your highest overhead, and we’re a local manufacturing plant - I can save you thousands of $$$ and still provide you with a better product.
Cheese is your highest overhead, and we’re a local manufacturing plant - I can save you thousands of $$$ and still provide you with a better product.
I hit up so many people within a 150 mile radius (considered Local) and gave them the same lines.
My response skyrockets and I acquired some important news customers thanks to it.
Keep it short and sweet. Why should they choose you over a competitor?
Avoid being generic.
My response skyrockets and I acquired some important news customers thanks to it.
Keep it short and sweet. Why should they choose you over a competitor?
Avoid being generic.
