I would literally fire myself if I was managing a digital ad campaign with a $700 Cost per Click and did nothing to change it, are you k i d d i n g me. This is so embarrassing and WASTEFUL of Albertans' money. So many things wrong with the UCP (period), but also their War Room. https://twitter.com/britl/status/1288969341917044737

For reference, current campaigns I'm running have Cost Per Clicks ranging from 19 CENTS to $2.50. Average Facebook Ad CPCs (depending on what source you look at) is maybe $3.

BUT $700???!?!? This must literally be unheard of.

I am baffled.

Like, literally this must be a record in digital marketing history. Yes?! Unreal.

Like, the <$3 CPC isn't even a brag or humble brag it's literally like. That's just normal in this industry. lol

WILD

Also okay last thing I'll say about this (maybe lol) like in order to have a CPC get THAT HIGH before any action is taken would mean that whoever was managing the ads WERE NOT LOOKING AT THEM AT ALL. It is the literal "set it and forget it" saying in action.

Or they were looking and they didn't care as costs climbed?!?!?! Which is worse?!?!

?!?!?