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How The Level of Awareness Your Alternative Health Prospect Falls Under Affects Your Headlines
And How This Can Make Your Ad Copy Bring In Results.
Simply put, the level of awareness is how much your alternative health prospect knows about what...
[THREAD]
And How This Can Make Your Ad Copy Bring In Results.
Simply put, the level of awareness is how much your alternative health prospect knows about what...
[THREAD]
..your product solves.
Now how does this affect your headline?
Your headline is the link between your prospect and your product.
If your prospect is aware of your product and she knows it can satisfy her desire ....your headline should begin with your product.
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Now how does this affect your headline?
Your headline is the link between your prospect and your product.
If your prospect is aware of your product and she knows it can satisfy her desire ....your headline should begin with your product.
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In the case where she’s not aware of your product but she knows about the desire your product can help satisfy..... your headline should begin with that desire.
However if she’s not yet aware of the desire she can attain...
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However if she’s not yet aware of the desire she can attain...
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as in what she really seeks but she’s aware of the general problem....
your headline should begin with the problem and channel that problem into a particular need.
Whichever way the headline begins, it is the first important step in recognizing a mass desire ...
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your headline should begin with the problem and channel that problem into a particular need.
Whichever way the headline begins, it is the first important step in recognizing a mass desire ...
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shared by the market...
giving good reason for that desire thereby increasing that desire and also directing the solution to attaining that desire on a particular path.
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giving good reason for that desire thereby increasing that desire and also directing the solution to attaining that desire on a particular path.
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And remember, a headline that will connect & work with a market in a particular level of awareness will not connect & work with a market that’s in another level of awareness
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