Why is your audience lacking motivation to buy?
I'm about to reveal the fucking secrets that are happening in their brain.
Buckle in.
This one is about to get crazy
I'm about to reveal the fucking secrets that are happening in their brain.
Buckle in.
This one is about to get crazy

There are 3 responses to social influence (this is what happens when someone considers whether or not to buy from you)
1) Compliance (weakest)
2) Identification
3) Internalization (strongest)
Now, what the fuck do these mean?
1) Compliance (weakest)
2) Identification
3) Internalization (strongest)
Now, what the fuck do these mean?
#1: Compliance (weakest)
A person who is motivated by a desire to gain reward or avoid punishment.
This is why your audience isn't buying. They are simply acting in compliance.
The price is too large of a risk (punishment) for the potential reward (your product).
A person who is motivated by a desire to gain reward or avoid punishment.
This is why your audience isn't buying. They are simply acting in compliance.
The price is too large of a risk (punishment) for the potential reward (your product).
#2: Identification
Brought about by an individual’s desire to be like the influencer.
This is a MASSIVE step up from compliance.
Reflect the dreams of your audience and be authentic with them = identification --> more sales
Brought about by an individual’s desire to be like the influencer.
This is a MASSIVE step up from compliance.
Reflect the dreams of your audience and be authentic with them = identification --> more sales
#3: Internalization (strongest)
The motivation to internalize a belief is the desire to be right.
At this stage, people will be begging you to take their money.
They view you as an authority in your field (meaning that whatever you're saying is the answer they live by).
The motivation to internalize a belief is the desire to be right.
At this stage, people will be begging you to take their money.
They view you as an authority in your field (meaning that whatever you're saying is the answer they live by).
Wanna know how to convert your audience from compliance to internalization?
I've outlined the whole system in Instant Authority
https://www.richinfluences.com/instantauthority
Become the authority in your niche & get your audience whipping out their wallets & typing in their credit cards to pay you
I've outlined the whole system in Instant Authority

https://www.richinfluences.com/instantauthority
Become the authority in your niche & get your audience whipping out their wallets & typing in their credit cards to pay you