Shopify won't be the only winner in ecommerce -- the story has only just begun. [thread]

By 2023 global ecommerce is more than doubling to $7 trillion dollars. COVID has doubled ecommerce penetration in the last three months. That's 10 years of growth!

2/9

"Hasn't Shopify solved ecommerce? Look at their stock, revenue, profit."

Nope, not even close. Shopify is a wonderful tool and has made ecommerce more accessible...

But there's been very little innovation in ecommerce since 2010...! (makes sense, low penetration)

3/9

Times are changing.

The "one-size-fits-all" approach is causing companies LOTS of pain like:

- inability to customize / innovate
- patchwork of apps (poor experience, lack of control)
- expensive + time consuming

4/9

So is this *really* the future of online commerce?

No. I don't believe it is (nor should it be).

5/9

Enter "headless ecommerce"

It's an API-first approach to building more creative things. It allows brands to be more resilient with better:

- Design
- Flexibility
- Functionality
- Sophistication
- Collaboration

6/9

What are the signals?

- Bigcommerce filing to go public with emphasis on headless ecommerce

- Increased investments in the headless space (CMS and ecommerce)

- Lots of new tools making it easier to build like Gatsby, Nuxt, Vercel, etc.

7/9

Look, Shopify is a wonderful tool for brands looking to get off the ground.

But building something innovative, new, novel, flexible, sophisticated, resilient -- there will be other winning players who solve these problems in better ways.

8/9

The time is ripe for the ecommerce to evolve. Just listen to customer pains, the market signals, and data.

It's time to rebuild and modernize the ecommerce stack for the next generation of companies, startups, and brands.

Thanks for reading.

/end