⬅️From 2010 and almost bankrupt 💵
➡️To 2020 and Champions of Everything 🏆🏆🏆🏆

Here is a look at how #LFCFinances have evolved in a transformational decade under FSG incl. significant organic cash generation, reduced financial leverage and how COVID19 could impact (1 of 10)
1⃣ Revenue has grown from £185m in 2010 to £533m in 2019. Of the £348m increase, £181m came from media but the remaining £167m came from better commercial deals and the increased revenue from the stadium expansion
#LFCFinances
2⃣ Wages - over 6 years between 2010-16, wages increased by £80m but over 3 years between 2016-19 they increased by £90m. Here is the squad from 2015/16 that Klopp largely inherited against today's squad
#LFCFinances
3⃣ Stadium Investment
Capital Expenditure ran at £2-7m per annum between 2010-2014 but increased over 2015/16/17 to £40-50m to increase the capacity of Anfield
#LFCFinances
4⃣ Player Transfers
In term of cashflow #LFC has run an annual deficit in each year (between £11-59m) over 2010-19 between payments & receipts - cumulative impact is an outflow of £407m.
#LFCFinances
5⃣Shareholder Loan (1)
With revenue still in early growth, over 2013 & 2014, net transfer spend of negative £98m across these 2 years exceeded Operating Cashflow (after Capex spend) of £67m by £31m. The Shareholder loan doubled from £42m to £89m to fill this gap
#LFCFinances
6⃣ Shareholder Loan (2)
The Shareholder loan increased to £130m by 2017 to help fund the stadium expansion. This has since reduced to £79m and "maybe" with intention to reduce to c.£50m in line with bank debt levels and similar to SH Loan in 2011/12
#LFCFinances
7⃣ Bank Debt
Rose to a high of £73m in 2017 as part of the expansion. But typically, bank debt is kept stable at £50m. However, bank debt as a % of Total Assets has fallen from 50-60% over 2010-14 to 42% in 2017 to 17% in 2019 (leverage has reduced substantially)
#LFCFinances
8⃣ 2020
#LFC could generate £100m in free cashflow (after capex) to May20 and required to finance (A) the gap between sales and purchases (was negative £59m in 2019) and (B) SH and bank loans. Finances should be resilient heading into COVID
#LFCFinances
9⃣ COVID19 and Contracts
#LFC have some visibility on cash inflow from TV deals and Sponsorship and outflow on player contracts.
#LFC generated Operating Cashflow of £129m in 2019. Match day revenue generated £84m in 2019. Without fans the finances still look ok
#LFCFinances
🔟Conclusion
✅ #LFC realising financial potential under FSG
✅Funds reinvested in wages & transfers
✅Debt (incl. SH Loans) to Equity is below 1x at 0.5x (was >20x)
❓Without Match Day revenue, a decent transfer could be done but not one that raises the wages bar
#LFCFinances
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