While I agree with the overall point here (men need better information), I disagree that romance needs to be sold to (cishet) men. Men have always needed romance fiction more than it needs them, and more marketing won't fix that. https://twitter.com/cindygallop/status/1288643288271118338
Marketing romance fiction to men implies that men need a seat at the table, and that just isn't so. The genre is an opportunity for men to sit and read/listen and learn. Gathering men to discuss romance fiction is a great way for men to counter our emotional programming. But-
It's okay for us to be tourists in the genre, not residents. Cishet men have been reading and, yes, writing romance fiction for decades. And I think it's on those of us who do to evangelize for it to other men- I don't think publishers need to ham-handedly sell it TO us.
It's been tried- cishet male POV romances, NASCAR romances, etc. To encourage publishing to push out authors writing really interesting stories in favor of those with "men's appeal" can only end in disaster.
To put it more simply, we don't want to end up with a romance fiction equivalent of Dude Wipes.
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