“Friendship” means something different for everybody and it’s important you actually get to know somebody’s understanding of it before holding them accountable for what they might not subscribe to
Some people have “friends” who have never brought offense to their attention or corrected them and doing so could honestly ruin a “friendhsip” if that’s new to them. It really is important to find out because every day we’re making more and more stuff acceptable
So I’m learning that it really is valid sometimes when people don’t get it because if there examples have been nothing like yours, well, there’s that. They’re just doing what they’ve always done