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1/ @JaValeMcGee’s “Life in the Bubble” YouTube vlog is incredible.
I recently spoke with McGee’s producer — Devin Dismang ( @dismayne) — and he told me their creative process for the best NBA bubble show.
A thread
I recently spoke with McGee’s producer — Devin Dismang ( @dismayne) — and he told me their creative process for the best NBA bubble show.
A thread
2/ Dismang worked with the GS Warriors from 2015-2019 (celebrated 3 titles).
He met McGee when the center joined the Warriors in 2016.
Dismang says McGee expresses interest in the creative process behind video from day one.
They’ve partnered on content ever since.
He met McGee when the center joined the Warriors in 2016.
Dismang says McGee expresses interest in the creative process behind video from day one.
They’ve partnered on content ever since.
3/ When McGee was packing for the Orlando bubble, he asked Dismang if he should bring a camera.
Dismang said yes and McGee ended up bringing three (Sony a6500, Sony a7, Go Pro Hero 7).
Dismang said yes and McGee ended up bringing three (Sony a6500, Sony a7, Go Pro Hero 7).
4/ To get into the workflow of an NBA player (who aren’t staring at emails all day), Dismang set McGee up with a shared Dropbox with a folder that literally says “Drop New Footage Here”.
McGee records everything on the Disney campus, producing 30-40 gigs of raw video a day.
McGee records everything on the Disney campus, producing 30-40 gigs of raw video a day.
5/ Dismang gets up at ~10am CT and combs through all the files he receives.
If anything new comes up during the day, the players (he also works with @troydaniels and @QCook323) text or FaceTime him.
He’ll spend 8-12hr a day in Adobe Premier Pro selecting and editing clips.
If anything new comes up during the day, the players (he also works with @troydaniels and @QCook323) text or FaceTime him.
He’ll spend 8-12hr a day in Adobe Premier Pro selecting and editing clips.
6/ Dismang says it’s a “tedious” process and there are no shortcuts.
He has to watch all of it to find the gold nuggets.
e.g.: “If I was watching at 2x, I would have missed this great clip of Anthony Davis saying ‘purple til the day I die’[referring to scrimmage jersey color].”
He has to watch all of it to find the gold nuggets.
e.g.: “If I was watching at 2x, I would have missed this great clip of Anthony Davis saying ‘purple til the day I die’[referring to scrimmage jersey color].”
7/ Aside from hoops, McGee is also an accomplished music producer (he wrote and produced a track on @justinbieber’s new album).
His producer name is Pierre and each vlog is laced with his tracks.
Here is a vlog excerpt of an absolute banger titled “Off The Flow”.
His producer name is Pierre and each vlog is laced with his tracks.
Here is a vlog excerpt of an absolute banger titled “Off The Flow”.
8/ I pause this thread to show a @KingJames vlog sighting.
9/ The final product is optimized for YouTube, distilled to 10-20 minutes (from ~3-4hrs of raw video).
Dismang sends to JaVale for a final check (make sure there’s nothing sensitive).
Then it goes live.
Of the 8 episodes so far, avg. view count is ~1.5mn
Dismang sends to JaVale for a final check (make sure there’s nothing sensitive).
Then it goes live.
Of the 8 episodes so far, avg. view count is ~1.5mn
10/ If you liked this thread, def check out the full article (with a ton more thoughts from Dismang): https://thehustle.co/javale-mcgee-devin-dismang-nba-bubble/
11/ Oh, and subscribe to @JaValeMcGee’s YouTube here: https://www.youtube.com/channel/UCNlhQwl2hGoMRRsQK722cTg
