Read on Twitter
1/ A lot of people are asking how we grew http://www.future.fit so quickly without marketing.
The answer is boring and you probably already know it.
Quick thread... https://twitter.com/rmandal/status/1285409923367440386
The answer is boring and you probably already know it.
Quick thread... https://twitter.com/rmandal/status/1285409923367440386
2/ Future's NPS is 87 & our retention is the best in fitness.
We set out to rethink health & fitness. Despite many awesome solutions out there, 80% of Americans still don't exercise enough or at all. Nothing sticks. Selling more/better content or equipment is incremental at best
We set out to rethink health & fitness. Despite many awesome solutions out there, 80% of Americans still don't exercise enough or at all. Nothing sticks. Selling more/better content or equipment is incremental at best
3/ Context: the average American is overloaded. They have a job (or two), a family/partner/are dating, social obligations, bills to pay & more
Modern life is disruptive. A consistent routine is a fallacy – every day/week is different. We frequently change jobs, housing, routines
Modern life is disruptive. A consistent routine is a fallacy – every day/week is different. We frequently change jobs, housing, routines
4/ The ideal solution has existed for decades.
What many of us need is a coach–a partner to plan for us, track progress, keep us motivated, constantly adapt.
But an in-person trainer can easily cost $100/hr = $15k/yr. Only pro athletes, celebs & execs have access this solution.
What many of us need is a coach–a partner to plan for us, track progress, keep us motivated, constantly adapt.
But an in-person trainer can easily cost $100/hr = $15k/yr. Only pro athletes, celebs & execs have access this solution.
5/ To help busy people easily lead healthy lives, we've built one of the most operationally complex fitness services ever
As a member, you get the time/attention of an elite coach who takes co-ownership of your goals & checks in every day
It's remarkable–> worth remarking about
As a member, you get the time/attention of an elite coach who takes co-ownership of your goals & checks in every day
It's remarkable–> worth remarking about
6/ Over 60% of our members join via referrals and word-of-mouth.
Even today, Future does virtually no marketing.
And our members don't get any incentive/benefit from sending referrals. They share Future because they've discovered a valuable secret.
Even today, Future does virtually no marketing.
And our members don't get any incentive/benefit from sending referrals. They share Future because they've discovered a valuable secret.
7/ In this vein, the relentlessly authentic @JoshConstine wrote about Future early on. We quibbled about the mechanisms that make Future effective, but one thing is clear: his readers know that he speaks his mind. When he's enthusiastic about something it shines through.
8/ The enthusiasm of our members led to several massive corporations and institutions partnering with us to give Future to their customers, employees, or constituents.
It was virtually all inbound (we're lucky / a tiny team.) We've benefited greatly from their partnership.
It was virtually all inbound (we're lucky / a tiny team.) We've benefited greatly from their partnership.
9/ In this time when people are stuck at home, WFH, or out of work, coaching and support are critical
So I'm thrilled to share a free month of Future. You'll likely become a lifelong member, but if you only use it for a month, I hope the impact is lasting https://www.future.fit/wfh
So I'm thrilled to share a free month of Future. You'll likely become a lifelong member, but if you only use it for a month, I hope the impact is lasting https://www.future.fit/wfh
