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Looking to hire #PR for your startup or SMB?
Here is a comprehensive list of questions to ask:
1 Last 30 days of secured media coverage
2 PR philosophy/approach
3 What does success look like after 30 days
4 Is there a digital PR approach
5 Do they do more than pitch/media
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Here is a comprehensive list of questions to ask:
1 Last 30 days of secured media coverage
2 PR philosophy/approach
3 What does success look like after 30 days
4 Is there a digital PR approach
5 Do they do more than pitch/media
⬇︎
6 Do they offer 3, 6, 9 or 12 mo. retainer
7 Is strategy a top priority
8 Are they honest with what will resonate
9 Do they have various budgets
10 Do they understand your vertical(s)
11 Can they share case studies
12 Who will be your daily contact
⬇︎
7 Is strategy a top priority
8 Are they honest with what will resonate
9 Do they have various budgets
10 Do they understand your vertical(s)
11 Can they share case studies
12 Who will be your daily contact
⬇︎
13 Long-term success goals
14 Are there opportunities to scale up
15 What are success metrics
16 Do they offer media training
17 What does workflow look like
18 Custom tools & resources?
19 What makes them a fit
⬇︎
14 Are there opportunities to scale up
15 What are success metrics
16 Do they offer media training
17 What does workflow look like
18 Custom tools & resources?
19 What makes them a fit
⬇︎
As a potential client, it's important you provide the ANSWERS to the following:
*Realistic budget vs expectations
*Do you know how to identify stories
*How they will be part of your team
*What is your level of PR knowledge
*Can you accept pushback
*Realistic budget vs expectations
*Do you know how to identify stories
*How they will be part of your team
*What is your level of PR knowledge
*Can you accept pushback
