This ad should be studied for its vacuity and ineffectiveness. Let's begin:

1. She repeats the charges: "They say I've changed." & "The suggestion that I traded my votes for campaign contributions..." Never repeat the charge.

2. Not a single accomplishment cited. 1/4 https://twitter.com/MadelainePisani/status/1288474080174313472

Not funding for a bridge or fighting for lobstermen and women. Nada..

3. Reeks of status quo. 80% think we're moving in wrong direction. She reminds us she's been in the Senate since Eisenhower was a corporal. Bragging about... perfect attendance?

4. Nothing about voters. 2/4

5. It's all about her. 121 Mainers are dead from COVID, 3,866 infected, tens of thousands of Mainers have lost their jobs - and all Sen. Collins can think to do is whine about political attacks and brag about her attendance record? Really, Senator?

3/4

I say this as a professional as much as a Democrat. This ad is pathetic. Her donors should demand a refund.

4/4