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Remember, when pricing your information product, to charge what your information is worth.
Anyone charging $20.00 for a course, is saying the course is only worth $20.00.
Here's reality: If YOUR course CAN make thousands of dollars each month, it's worth thousands of dollars.
Anyone charging $20.00 for a course, is saying the course is only worth $20.00.
Here's reality: If YOUR course CAN make thousands of dollars each month, it's worth thousands of dollars.
Let me break this down for you:
If I can produce a course that makes you only $1,000.00 per month, and the earning limitations are endless, I can make you $12,000.00 per year, until you decide to stop.
So, considering the course is TAX DEDUCTIBLE...
If I can produce a course that makes you only $1,000.00 per month, and the earning limitations are endless, I can make you $12,000.00 per year, until you decide to stop.
So, considering the course is TAX DEDUCTIBLE...
...the price of the course was NEGATIVE $12,020.00 to the person investing in it.
EVEN if you sold this course at $2,000.00, that person would still make $14,000.00 gross on this project, during that year.
DO YOU NOT UNDERSTAND HOW WORTHLESS THAT MAKES YOUR COURSE AT $20.000??
EVEN if you sold this course at $2,000.00, that person would still make $14,000.00 gross on this project, during that year.
DO YOU NOT UNDERSTAND HOW WORTHLESS THAT MAKES YOUR COURSE AT $20.000??
Not to mention completely unbelievable.
Someone paying $20.00 to earn $12K, sees NO VALUE in the information.
Someone paying $2,000.00 values the information, and WILL put it into action.
'Offering Value' is not giving someone something for LESS THAN FREE, in the long term.
Someone paying $20.00 to earn $12K, sees NO VALUE in the information.
Someone paying $2,000.00 values the information, and WILL put it into action.
'Offering Value' is not giving someone something for LESS THAN FREE, in the long term.
If you increase your price from $20 to $2,000.00, not only do you give yourself a massive payrise, but you'll get more money to reinvest and make BETTER content, providing compounding value to all your audience, on an ongoing basis.
And we're not even started yet...
And we're not even started yet...
Once you build a reputation, and can help people, instead of just grabbing $20.00, you have a mailing list of existing clients, to offer a subscription upgrade, with a monthly payment, giving them personal access to you.
They're more likely to buy from you, and...
They're more likely to buy from you, and...
..second money is always worth more, so you charge them $4-500.00 per month.
100 x 4-500.00 = 40-50K Per Month
Now you can employ people, get a team together, start an agency, employ sales pros to produce more clients for you.
100 x 4-500.00 = 40-50K Per Month
Now you can employ people, get a team together, start an agency, employ sales pros to produce more clients for you.
MY POINT IS...
...YOU WILL NEVER BE ABLE TO DO ANY OF THIS SELLING BS INFO FOR $20.00 PER COURSE!!
YOU priced YOUR course!!!
If your course has no value, your information has no value, and you have no value.
Your clients will not value you, or come back to you, either.
so...
...YOU WILL NEVER BE ABLE TO DO ANY OF THIS SELLING BS INFO FOR $20.00 PER COURSE!!
YOU priced YOUR course!!!
If your course has no value, your information has no value, and you have no value.
Your clients will not value you, or come back to you, either.
so...
Don't charge people what YOU think you're worth.
Charge them what the information is worth TO THEM.
Sell less, make more money, gain a MUCH more loyal following of people ready to buy from you.
Charge them what the information is worth TO THEM.
Sell less, make more money, gain a MUCH more loyal following of people ready to buy from you.
If your course isn't worth more than $20.00, I can DEFINITELY google it for free, or buy a book from an established author, for less than that.
produce content worth $2,000.00, because it makes people thousands per month.
Otherwise, you're just ripping people off.
produce content worth $2,000.00, because it makes people thousands per month.
Otherwise, you're just ripping people off.