Q: Based on a US desire to not spread falsehoods and have a narrative wrapped in our truth, how do we reconcile that with the speed of our adversaries and their lack of anchoring in the truth?

A: Speed is important. If we can lead with a narrative so that everyone is on the same page about what we're doing and what it means, we will be ahead of the narrative warfare game. It's harder to dislodge information with counter-narratives. @ajitmaan3

If our adversaries get their first, then we have to play catch-up. It's imperative to not address/repeat/amplify the narrative of our adversaries. We should redirect the information to our own meaning @ajitmaan3

Counter-narratives may be useful, but the biggest problem is that you may be legitimizing the adversarial narrative simply by repeating it with a negative in front of it. This does not negate the argument, it amplifies the narrative in our minds.

The counter-narrative shouldn't refer to the adversarial narrative, it should belong to a larger narrative strategy @ajitmaan3

Lessons learned: get the story out first, get ahead of the narrative. Do this every single day. @PLCNarrativeStr

Every morning, we turn on the news that we personally prefer. This is because the news is narratively-based and we choose which narrative we want to hear or are interested in hearing. @PLCNarrativeStr