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How do you anticipate the objections of your readers when writing copy?
How do you do overcome this objection?
How do you short circuit their brain to purchase from you?
Handle objections like a salesperson.
LEARN HERE!!
# A LONG THREAD.
How do you do overcome this objection?
How do you short circuit their brain to purchase from you?
Handle objections like a salesperson.
LEARN HERE!!
# A LONG THREAD.
For all the similarities between a copywriter and a salesperson, there's one major difference:
Salespersons meet with their customers physically.
Copywriters don't.
This difference makes the job of a salesperson a bit easier than that of a copywriter.
Salespersons meet with their customers physically.
Copywriters don't.
This difference makes the job of a salesperson a bit easier than that of a copywriter.
Before a salesperson approaches a random customer or a well-known customer,
They can predict certain things about them.
Based on this information, they know which approach to employ for their pitch.
But a copywriter doesn't have this luxury.
They can predict certain things about them.
Based on this information, they know which approach to employ for their pitch.
But a copywriter doesn't have this luxury.
Many things outside of your control can make your reader dismiss your copy.
And it wouldn't have anything to do with the effectiveness of your copy.
It just might be that they're in a bad mood.
However, once they pick up your copy,
And it wouldn't have anything to do with the effectiveness of your copy.
It just might be that they're in a bad mood.
However, once they pick up your copy,
It's your job to see that they've consumed its content to the end.
And make the buying decision afterwards.
Using the power of your skilfully structured graphic and enticing headline,
You've stolen this prospect's attention.
And make the buying decision afterwards.
Using the power of your skilfully structured graphic and enticing headline,
You've stolen this prospect's attention.
To keep him or her from dropping your copy halfway through,
There are certain things you need to ensure.
One of them is to anticipate objections.
There are certain things you need to ensure.
One of them is to anticipate objections.
This means when you’re writing your copy,
You need to think like the consumer;
You need to think like the reader.
That way, you can anticipate what objections to expect.
You need to think like the consumer;
You need to think like the reader.
That way, you can anticipate what objections to expect.
Next is to create a list of this objections.
Not doing this has grave implications for your copy’s effectiveness.
I’ve tweeted earlier about making your copy resonate with the reader.
Anticipating their objections helps you with this greatly.
Not doing this has grave implications for your copy’s effectiveness.
I’ve tweeted earlier about making your copy resonate with the reader.
Anticipating their objections helps you with this greatly.
When you answer questions building up in the mind of the reader,
It makes yours copy more relatable.
This increases confidence in your copy and the product you’re selling.
With this, the consumer is more likely to make the decision of buying.
It makes yours copy more relatable.
This increases confidence in your copy and the product you’re selling.
With this, the consumer is more likely to make the decision of buying.
As you answer these objections in different paragraphs,
The honesty displayed creates a feeling of trust in the consumer.
Not addressing objections will make the consumer feel ignored.
If they have questions that the copy doesn’t address,
It creates room for uncertainty.
The honesty displayed creates a feeling of trust in the consumer.
Not addressing objections will make the consumer feel ignored.
If they have questions that the copy doesn’t address,
It creates room for uncertainty.
And this reduces the chances of the consumer exchanging their money for the product.
To provide perspective, imagine a salesperson is in front of you making a pitch.
You have questions and when you ask them, they're not addressed.
To provide perspective, imagine a salesperson is in front of you making a pitch.
You have questions and when you ask them, they're not addressed.
This makes you feel uncomfortable.
You’ll feel like the salesperson is not being sincere with you.
Why will the salesperson refuse to answer your questions if he or she isn’t hiding something from you?
You’ll feel like the salesperson is not being sincere with you.
Why will the salesperson refuse to answer your questions if he or she isn’t hiding something from you?
In this kind of environment, it's highly unlikely that you’ll buy that product from that salesperson.
When your copy doesn’t address consumer’s objections or questions,
You’re giving them an excuse not to buy.
And they’ll not buy it.
When your copy doesn’t address consumer’s objections or questions,
You’re giving them an excuse not to buy.
And they’ll not buy it.
So always make sure you highlight possible questions and provide their answers to them in your copy.
End of thread.
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If you're looking to grow on Twitter, Dm me asap and let's develop a strategy for you. https://twitter.com/salesmaverick__/status/1288523508318904323?s=20
Kindly re tweet this thread if you found it helpful.
If you're looking to grow on Twitter, Dm me asap and let's develop a strategy for you. https://twitter.com/salesmaverick__/status/1288523508318904323?s=20
