27 Lessons on Being an Independent Creator, Seeking Truth, the Economy, and Bitcoin [THREAD]

Inspired by the epic conversation between @ZubyMusic and @APompliano

Lessons 👇🏼
The Power of Twitter

• @ZubyMusic made it into the White House and Pentagon just from his Twitter audience.
• Twitter is powerful if you use it correctly.
• There's no better way to connect with people than through tweeting consistently and authentically.
Being an Independent Creator

• It took @zubymusic 15 years to become an overnight sensation.
• Staying independent means staying in control.
• Don't sit around waiting for approval or permission.
• Just start building.
Stress, Pressure, and Evergreen Assets

• Being independent means you publish what you want when you want. There is no pressure.
• Pressure comes from short-term focus. Build evergreen assets that sell for years, not weeks.
• Just put it out there. At worst, no one sees it.
Keeping the Long View

• Successful creators work for 10 years or more. Three to six months won't cut it.
• The key: know why you do it and enjoy doing it.
• @ZubyMusic's driving goal: Have a positive impact on 10 million people via his words and actions on an ongoing basis.
The Importance of Authenticity

• Becoming comfortable sharing in public comes from practice.
• The more you face rejection and failure, the thicker your skin becomes.
• People seek authentic voices given all the fake rhetoric and virtue signaling out there.
Consensus over Truth

• It's natural to seek approval and appear to be a good person. This leads to virtue-signaling and shaming.
• 2020 is being driven by emotion, not logic or data.
• The media optimizes for consensus. Seek the truth through your own research.
Identifying Incentives

• Always ask yourself what others' incentives are.
• Most incentives are short-term focused in exchange for long-term damage.
• Politics, the media, advertising are acting on their own incentives.
• Most people are not incentivized to tell the truth.
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