Read on Twitter
(1/4) 
FI MARKETING/ADVERTISING THREAD
I looked at FI's ad spend in 2020 (YTD) versus 17-19, by media type (TV, Radio, Press and Digital).
As TV advertising is my bread and butter, I may be slightly bias, but I am very happy with the YoY shifts in budget splits since 2017!
FI MARKETING/ADVERTISING THREADI looked at FI's ad spend in 2020 (YTD) versus 17-19, by media type (TV, Radio, Press and Digital).
As TV advertising is my bread and butter, I may be slightly bias, but I am very happy with the YoY shifts in budget splits since 2017!
(2/4) The below figures (%) show the estimated amount ad spend has increased in 2020 (YTD) vs the given year(s), with the YoY increases in brackets.
2017: +395% (N/A)
2018: +97% (152%)
2019: +55% (+27%)
2020*: N/A (+55%)
*Just 6 months of spend (est.)
2017: +395% (N/A)2018: +97% (152%)2019: +55% (+27%)2020*: N/A (+55%)*Just 6 months of spend (est.)
(3/4) Digital budget share by year
2017: 46.3%
2018: 35.4%
2019: 21.4%
2020: 23.7%
Press budget share by year
2017: 9.3%
2018: 3.8%
2019: 6.8%
2020: 3.7%
Radio budget share by year
2017: 35.4%
2018: 36.3%
2019: 28.9%
2020: 6.6%
2017: 46.3%2018: 35.4%2019: 21.4%2020: 23.7%Press budget share by year
2017: 9.3%2018: 3.8%2019: 6.8%2020: 3.7%Radio budget share by year
2017: 35.4%2018: 36.3%2019: 28.9%2020: 6.6%
(4/4) TV budget share by year
2017: 9%
2018: 24.4%
2019: 42.9%
2020: 66.1%
TV advertising is unrivalled when it comes to driving mass awareness in a premium environment.
The increase in spend and shift to more TV heavy ad campaigns is very positive! #footballindex
2017: 9%2018: 24.4%2019: 42.9%2020: 66.1%TV advertising is unrivalled when it comes to driving mass awareness in a premium environment.
The increase in spend and shift to more TV heavy ad campaigns is very positive! #footballindex
