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Struggling to write great Tweets that get sales?
Then use the 'The Robert Collier Principle'
He says you must: "Always enter the conversation already occurring in the prospect's mind."
You'll only get results when you speak to things your audience already wants.
[ THREAD ]
Then use the 'The Robert Collier Principle'
He says you must: "Always enter the conversation already occurring in the prospect's mind."
You'll only get results when you speak to things your audience already wants.
[ THREAD ]
To do this you must address their existing:
- Problems
- Interests
- Desires
- Frustrations
- Passions
- Fears
Then you can align your words with their existing motivations.
Skilled copywriters have their secret methods for discovering the conversation they need to enter...
- Problems
- Interests
- Desires
- Frustrations
- Passions
- Fears
Then you can align your words with their existing motivations.
Skilled copywriters have their secret methods for discovering the conversation they need to enter...
One great tactic is to look at your competitor's product reviews.
Another is to look at Amazon Reviews.
You can pick up the lingo & find the hot button topics.
Then your copy can address their "inner world" in a conversational tone using their own words.
Another is to look at Amazon Reviews.
You can pick up the lingo & find the hot button topics.
Then your copy can address their "inner world" in a conversational tone using their own words.
By addressing their feelings of stagnation, uncertainty and doubt...
You can build TRUST with your prospect.
Because when you address their "secret" self, they feel you must somehow know them...
And therefore must have walked a mile in their shoes.
You can build TRUST with your prospect.
Because when you address their "secret" self, they feel you must somehow know them...
And therefore must have walked a mile in their shoes.
And if we really know their TRUE problem, they presume we can fix it.
Unlike anyone else who isn't "getting" how they secretly feel inside.
Enjoyed this post? Then let me know!
Unlike anyone else who isn't "getting" how they secretly feel inside.
Enjoyed this post? Then let me know!
This topic goes quite deep...
If enough people respond [Like / Comment / Share / Subscribe] then watch out for Part 2:
- My top methods for customer espionage
- How to dig deep into emotions & personality traits to amplify your message and create further tension in your copy
If enough people respond [Like / Comment / Share / Subscribe] then watch out for Part 2:
- My top methods for customer espionage
- How to dig deep into emotions & personality traits to amplify your message and create further tension in your copy
