Do you want people to buy your course?

Your copy must  engage and feed and inspire their imaginations

Here are some tips on engaging the reader/prospect's imagination;

✔ Use a clear Point of View

“When I started as an affiliate, I used to see it all the time. You put out...
a tweet and they're resistant the moment...

✔ Ask them to imagine things

'Take a moment just to imagine what your life might be like if we got rid of that annoying 9-5? What would you do with that time instead? Walk the dog? Spend time with your family? Watch Netflix?'
✔ Make it fun by starting with something familiar they have actually experienced, and then depart from that into stranger places they've never been to in their own minds.

'Imagine you're at work, in your cube, drinking coffee and ignoring emails, when all of a sudden a car...
crashes through the wall beside you, not ten feet from where you sit…'

✔ Ask people to remember the last time they used their imagination and daydreamed/fantasized.

This can basically put them in the mood to do some imagining.

'Did you ever have a dream car as a kid?...
One that you actually used to daydream about driving, staring at a poster of it on your wall? A convertible maybe, top-down, cruising the beach?'

Help your reader/prospect use their imagination
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