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The team behind Deadspin have come out and launched an employee owned media company in the vein of their former publication.
This is different than most other launches we've seen over the past few months. Here's why... https://twitter.com/DefectorMedia/status/1288081848967602176
This is different than most other launches we've seen over the past few months. Here's why... https://twitter.com/DefectorMedia/status/1288081848967602176
1. It's distinctively not on Substack. I don't know if there's a specific reason for that, but the team opted to build their own experience (which makes sense considering Deadspin's personality).
"vendors like Pico, Stripe and MailChimp have made it easier for media companies."
"vendors like Pico, Stripe and MailChimp have made it easier for media companies."
2. This is a co-op media company in its finest form. Each journalist owns their own IP.
"They will also own their own intellectual property, meaning they will get the money if Hollywood shows an interest in their work for Defector."
"They will also own their own intellectual property, meaning they will get the money if Hollywood shows an interest in their work for Defector."
3. Building on that, each of the 19 employees own roughly 5% of the business. If someone comes along to buy them, there's upside for them. That doesn't exist for many on the edit side in media today.
Here's the thing... Each person could have gone and launched their own publication. Instead, they realized that working together and bundling from the start makes the case much easier to get paying subscribers.
Whether this works or not, who knows? But I am certainly intrigued!
Whether this works or not, who knows? But I am certainly intrigued!
