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How a crafty copywriter once sold a smoke detector.
# A Thread
# A Thread
I once read the story of how a copywriter sold a smoke detector using this trick.
Smoke detectors were pretty common at the time.
It wasn’t a new household item to people,
Yet he made his ad sound very complicated.
Smoke detectors were pretty common at the time.
It wasn’t a new household item to people,
Yet he made his ad sound very complicated.
This was because of the fact that he was writing for an expensive brand.
When I say “sound very complicated”
I mean he talked extensively about the internal components of the smoke detector.
When I say “sound very complicated”
I mean he talked extensively about the internal components of the smoke detector.
He explained to them using simple language so the consumer can understand.
But in this ad about this smoke detector,
He described the gold contacts inside the smoke detector.
Gold contacts were nothing new with smoke detectors and all smoke detectors had one.
But in this ad about this smoke detector,
He described the gold contacts inside the smoke detector.
Gold contacts were nothing new with smoke detectors and all smoke detectors had one.
He didn’t stop there though.
He went on to talk about how the comparator circuit worked to identify the presence of smoke in a room.
And how several components worked to produce efficient work
The ad was a huge success even though the detector was more expensive than others
He went on to talk about how the comparator circuit worked to identify the presence of smoke in a room.
And how several components worked to produce efficient work
The ad was a huge success even though the detector was more expensive than others
Customers spent $10 extra on this smoke detector that had nothing special.
And this was all down to the expensive tone the ad carried with it.
And this was all down to the expensive tone the ad carried with it.
Kindly Rt if you found this thread useful.
https://twitter.com/salesmaverick__/status/1287842252417642497?s=20
https://twitter.com/salesmaverick__/status/1287842252417642497?s=20
