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So many valuable nuggets of wisdom about building communities & consumer apps from @gregisenberg chat with @ljin18 & @nbashaw.
See thread below
Full notes here - https://www.notion.so/mohammedrafy/Li-and-Nathan-s-Means-of-Creation-with-Greg-Isenberg-dd53a629c5744746a55ed29643c98c68
See thread below
Full notes here - https://www.notion.so/mohammedrafy/Li-and-Nathan-s-Means-of-Creation-with-Greg-Isenberg-dd53a629c5744746a55ed29643c98c68
1/n
@gregisenberg If you give everyone a microphone it gets pretty loud. People are trying to speak over each other. It's really hard to hear.
What we are seeing now is the rise of group chats, rise of Discord groups, etc. Anything that is more group or community-oriented.
@gregisenberg If you give everyone a microphone it gets pretty loud. People are trying to speak over each other. It's really hard to hear.
What we are seeing now is the rise of group chats, rise of Discord groups, etc. Anything that is more group or community-oriented.
2/n
@reddit 2020/2021 - Out of all platforms that could be unbundled like LinkedIn, Zoom, McKinsey, etc. Reddit is the main leader in where communities live and it's an easy way to find out the pulse of the community.
@reddit 2020/2021 - Out of all platforms that could be unbundled like LinkedIn, Zoom, McKinsey, etc. Reddit is the main leader in where communities live and it's an easy way to find out the pulse of the community.
3/n
Communities already exist whether we like it or not. We're there to serve and bring people together. Start with a community and build software. Don't start the software and build the community.
- @gregisenberg
Communities already exist whether we like it or not. We're there to serve and bring people together. Start with a community and build software. Don't start the software and build the community.
- @gregisenberg
4/n
People walking by your storefront isn't your community. Community is a shared language you have with someone. Instagram followers are not your community. That's the audience.
People walking by your storefront isn't your community. Community is a shared language you have with someone. Instagram followers are not your community. That's the audience.
5/n
@ljin18 The distinction between community and audience is key. Hallmark of real community is intentionality. People are seeking you out as a destination, not just consuming content. Peer to peer interaction should be happening and not just between a single creator & brand.
@ljin18 The distinction between community and audience is key. Hallmark of real community is intentionality. People are seeking you out as a destination, not just consuming content. Peer to peer interaction should be happening and not just between a single creator & brand.
6/n
Monetization Strategies - Community owners don't have enough options for monetizing communities. As founders, we haven't done a good job to come up with interesting concepts to enabling community organizers. Community organizers should fundamentally have the ability.
Monetization Strategies - Community owners don't have enough options for monetizing communities. As founders, we haven't done a good job to come up with interesting concepts to enabling community organizers. Community organizers should fundamentally have the ability.
7/n
How do we create sustainable communities? Popular examples are Substack, paywall around content and private communities, Live paid Zoom calls, etc.
How do we create sustainable communities? Popular examples are Substack, paywall around content and private communities, Live paid Zoom calls, etc.
8/n
What worked for Islands (Social network for college) was we basically worked with a people who designed Bieber's clothes, The Weekend clothes, and created merch lines that resonated with the audience. College students loved it. Students were buying $120 sweatshirts.
What worked for Islands (Social network for college) was we basically worked with a people who designed Bieber's clothes, The Weekend clothes, and created merch lines that resonated with the audience. College students loved it. Students were buying $120 sweatshirts.
9/n
@ljin18 "Best consumer brands are one that makes people feel like they are a member of the community that they would be proud to show off."
@ljin18 "Best consumer brands are one that makes people feel like they are a member of the community that they would be proud to show off."
10/n
@gregisenberg "The prevailing wisdom was if you wanna scale an app at college go to cool kids. Don't believe the prevailing wisdom."
@gregisenberg "The prevailing wisdom was if you wanna scale an app at college go to cool kids. Don't believe the prevailing wisdom."
11/n
@ljin18 Any platform that is helping create a new path to economic empowerment that is helping people to create things more easily and offer them to an audience that really values is something going to experience tailwinds in the upcoming decade.
@ljin18 Any platform that is helping create a new path to economic empowerment that is helping people to create things more easily and offer them to an audience that really values is something going to experience tailwinds in the upcoming decade.
12
@gregisenberg When like-minded people come together it unlocks crazy potential. Community is in our DNA. It is a positive experience and there is nothing like it. Creating digital products to bring people together virtually is an amazing experience.
@gregisenberg When like-minded people come together it unlocks crazy potential. Community is in our DNA. It is a positive experience and there is nothing like it. Creating digital products to bring people together virtually is an amazing experience.
