Come back to this tweet after 2 years and drop a comment to appreciate for predicting how JioMart turned out to be a big dud.

The dreams of about digitizing the kirana stores are all PR talking points. Because digitising kirana has 2 parts: connecting Kirana to consumer (K2C, like Swiggy Stores/Dunzo) and connecting kirana to the manufacturer (K2M, like IndiaMart, Udaan)

K2C is tested and proved to be a loss making proposition as margins are low and delivery costs are high (unless a huge number of orders in a small area). With time, Reliance will drop the Kirana dream and start fulfilling orders from physical Reliance Fresh stores- Phygital model

Slowly, JioMart will turn into online channel for Reliance Fresh. Something Rel Fresh had already attempted and failed. Other retail majors have also tried the same multiple times and haven't succeeded (Big Bazaar, DMart). It's simply unworkable with the margins and no. of orders

Then there will be pressure from top to show sales in the online channel. Executives will book offline sales under online channel. And slowly, it will die a silent death.

Another aspect hyped as a major reason why kirana stores will join the JioMart bandwagon is Whatsapp orders. Any consumer goods retailer ll tell you that they make money when the cart size (irrespective of offline/online) increases that's why companies work on product display

If consumer come to your store only for the product she wants to buy, there is not enough money to make. Exactly what Whatsapp can do. It will be a very small revenue stream as the user will only buy what she has a requirement for (small cart size)