How many platforms should you Promote your Products/ Build authority on?

Answer - As many as you can predict, automate, and scale at the same time.

If you've just started building an audience on Instagram that's already bringing in sales,

optimize that and make it better.

- Spend more time on IG

- Run your ads on IG

And don't even think of dividing your attention until you have mastered IG for your business.

There is a lot of scalability that is available on one platform.

If you don't have the resources to pay different teams of people to focus on each platform,

have a plan to dominate each platform one after the other.

You don't need to be on every platform because you see everyone else doing it.

Focus on optimizing, automating, and scaling your business on the platform that's already bringing you conversions.