Hello #FoodStudies20 Conference! I’m excited to be presenting about Farmers Market LIFE: Using participatory research to expand the customer base of #FarmersMarket shoppers. @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

I’m Gail Feenstra; I direct the UC Sustainable Agriculture Research & Education Program (SAREP), part of @UCANR. We support sustainable ag and regional food systems https://sarep.ucdavis.edu/  #foodstudies20 @PetalumaBounty @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Our project supports @PetalumaBounty in expanding the diversity & number of #FarmersMarket shoppers in Sonoma and Marin Counties using nutrition incentives that add value to SNAP and increase sales to farmers. @UCANR @UCCESonoma #FoodStudies20 #CalFresh #SNAPEdWorks

Our team includes @JuliaVSKim from @UCCESonoma; Suzanne Grady and Summer Sullivan from @PetalumaBounty, Susan Garcia from Center for Wellbeing and Gail Feenstra and Penny Leff from UC SAREP. #FoodStudies20 @UCANR @VictoryGrower #CalFresh #SNAPEdWorks #EnvironmentalScan

We share the results of Environmental Scans (done pre-COVID, in 2019) of 5 Sonoma Co. farmers’ markets by young Latinx Community Health Workers measuring how accessible and inviting the markets are, especially for SNAP users @UCANR #EnvironmentalScan #FoodStudies20 #SNAPEdWorks

The tool - https://sarep.ucdavis.edu/sites/g/files/dgvnsk9171/files/inline-files/Market_Environmental_Inclusivity_Scan.pdf - might serve as a method for other communities to adapt #farmersmarkets #foodstudies20 @UCANR @PetalumaBounty @UCCESonoma #CalFresh, #EnvironmentalScan

Scans were conducted during October 2019 and November 2019, pre-COVID. Teams of 2 Community Health Educators visited each of 5 markets twice = 4 scans/market.. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Community Health Educators also attempted to purchase produce with SNAP and Market Match incentive coupons. They took pictures of each market and wrote an impression of their experience. #foodstudies20 @UCANR @PetalumaBounty @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Here are some pictures taken by reviewers of what they were able to purchase with their $20 in tokens and vouchers. #foodstudies20 @UCANR @PetalumaBounty @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Here is the aggregated summary from all 5 markets: https://sarep.ucdavis.edu/sites/g/files/dgvnsk9171/files/inline-files/Environmental%20Scan%20with%20methods%20-%20public%20version-1.pdf #foodstudies20 @UCANR @PetalumaBounty @UCCESonoma #EnvironmentalScan #CalFresh #SNAPEdWorks

Inclusivity: Reviewers noted a large range in numbers of vendors and shoppers of color at the markets. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Few signs in other languages; ~ half of the reviewers saw signs about EBT, SNAP, Market Match incentives #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

All reviewers reported hearing languages other than English at all markets (mostly Spanish), except 1 reviewer at 1 market. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Cleanliness and safety ratings were pretty high, although cleanliness and safety have different meanings during COVID19 (The scans were all done before COVID19) . #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Reviewers rated the market on friendliness to Lower-income shoppers (5.5/10), People of Color (6.6/10), Older adults (8.8/10) and children (5.8/10): #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Reviewers rated the food at the market for Culturally appropriateness, affordability, and quality Quality was rated highly; affordability was consistently rated low. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Reviewers were asked to imagine a market where people of every race, language, age and gender are equally welcome, and to compare the market to this “ideal” #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Reviewers rated their experience getting and shopping with EBT/Market Match coupons. Ratings: Getting scrip ranged from 4 – 10; Shopping with scrip ranged from 4 – 9. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks

Comments provided useful insights #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks Learn more about this project: https://sarep.ucdavis.edu/fs/snap 

This was our pre-intervention Environmental Inclusivity Scan. After project interventions the same reviewers will scan again to measure changes in inclusivity and welcome. #foodstudies20 @UCANR @PetalumaBounty @VictoryGrower @UCCESonoma #CalFresh, #EnvironmentalScan #SNAPEdWorks