Listening to @AnandWrites being interviewed by @karaswisher . They mention that it’s become the fad for everything to be world-changing. A business can’t just say “we make shoelaces. That’s it.” Similarly, all products must be “the most beloved” or they must “spark joy” or they
must make us happy.
I was concerned when Facebook and social media stole and polluted human interaction words like “friend” and “like” and “share.” But now that whole generation is taking the words of human connection and experience and jamming them into
I was concerned when Facebook and social media stole and polluted human interaction words like “friend” and “like” and “share.” But now that whole generation is taking the words of human connection and experience and jamming them into
manipulative commerce lingo.
You’re not a member of [vendor]’s family. If you were, they wouldn’t cut you off the instant you were 2 days late paying a bill. And they’d treat you well when you got sick, even though they don’t have to. They’re not a family.
You’re not a member of [vendor]’s family. If you were, they wouldn’t cut you off the instant you were 2 days late paying a bill. And they’d treat you well when you got sick, even though they don’t have to. They’re not a family.
How about sparking joy? Do I really need my potato peeler to spark joy? No. I need it to peel potatos.
Let’s return to the commerce of Solving Customers’ Problems. Forget the emotional doublespeak. Forget the
Let’s return to the commerce of Solving Customers’ Problems. Forget the emotional doublespeak. Forget the
fake “customer delight” (hold times longer than average? It’s not because we’ve underinvested in capacity to line our executives’ pockets. No… it’s to give you more time to feel joy while you wait on hold).
Solve people’s problems. Don’t expect accolades. Don’t beg for “Likes."
Solve people’s problems. Don’t expect accolades. Don’t beg for “Likes."
Just make people’s lives easier. Solve their problems. Staff your call center. Choose product features that make your product so easy to use your customer can just concentrate on solving their problem.
Thank you.
Thank you.
P.S. @karaswisher Is my memory correct, that although he is lauded for philanthropy, Gates basically established his foundation at the height of the anti-trust trial when he was being criticized for not having given a dime to philanthropy. And despite the
big $ amount, he didn’t even give enough to knock himself out of place as #1 richest in the world?