I have devised my claim to fame. First, I go skydiving. For promotional purposes, the skydiving company takes a photo of me on the way down. I receive this photo, and photoshop it to make myself look uncannily photogenic, akin. to that of the photogenic marathon man.
I then post it on social media, as well as email to low-quality news sites. It begins to go moderately viral as I gain a respectable amount of social media followers. As more see it, I make a fake twitter account. I prove the photo was doctored, and I am not, in fact, photogenic.
Mass outrage ensues, anger larger than the popularity of the photo in the first place. The public is furious with me; I am cancelled. The fame arises from this hatred. This perhaps precedes small assassination attempts. I make my own Wikipedia page. I make Cameos for a living.