Read on Twitter
How @MorningBrew (2 million+ newsletter) Co-Founder @austin_rief uses his personal brand as a marketing channel (Thread)
1/ People buy from people. Austin creates connection with consumers on Twitter. They connect with the Brew in a private inbox.. and his personality in public.
1/ People buy from people. Austin creates connection with consumers on Twitter. They connect with the Brew in a private inbox.. and his personality in public.
2/ 1 great distribution channel > 2 mediocre ones.
Austin and his Co-Founder @BUSlNESSBARISTA each have one core channel. Austin takes Twitter, Alex is on LinkedIn.
Focus is a force multiplier. Having 1 core channel makes both Co-Founders exponentially more effective.
Austin and his Co-Founder @BUSlNESSBARISTA each have one core channel. Austin takes Twitter, Alex is on LinkedIn.
Focus is a force multiplier. Having 1 core channel makes both Co-Founders exponentially more effective.
3/ Austin’s content delivers the same value as his company.
@MorningBrew readers value engaging news analysis. Austin shares similar analysis around his area of focus: Media.
Consistent value props mean consumers always know what they’re getting.
@MorningBrew readers value engaging news analysis. Austin shares similar analysis around his area of focus: Media.
Consistent value props mean consumers always know what they’re getting.
4/ Austin makes business news tangible. (Just like Morning Brew)
Press release: Joe Rogan exclusively partners with Spotify
Austin: “Rogan is apparently worth >$1b” with share price to make point.
He makes it easy for readers to answer: “What does this actually mean?”
Press release: Joe Rogan exclusively partners with Spotify
Austin: “Rogan is apparently worth >$1b” with share price to make point.
He makes it easy for readers to answer: “What does this actually mean?”
5/ Austin shares real-time leadership learnings.
Consumers can intimately see how the company behind the newsletter is evolving.
Austin's 3 big principles from 2019:
1. Focus is everything
2. Strive to make “6 months ago Austin” look like an idiot
3. Have the hard convos early
Consumers can intimately see how the company behind the newsletter is evolving.
Austin's 3 big principles from 2019:
1. Focus is everything
2. Strive to make “6 months ago Austin” look like an idiot
3. Have the hard convos early
6/ Distribution is everything. Morning Brew’s creators amplify theirs together.
By sharing content from creators like @tobydoyhowell (Brew social media) & @KinseyGrant (Brew podcast), Austin cross-pollinates audiences and creates a web of ideas readers can dive deeper into.
By sharing content from creators like @tobydoyhowell (Brew social media) & @KinseyGrant (Brew podcast), Austin cross-pollinates audiences and creates a web of ideas readers can dive deeper into.
7/ 3 Key learnings from @Austin_Rief’s content:
1. Focus on 1 distribution channel
2. Keep value consistent between personal content and core product
3. Work with other team members to amplify distribution
1. Focus on 1 distribution channel
2. Keep value consistent between personal content and core product
3. Work with other team members to amplify distribution
