How do you use the term ‘insight’? And how do others use it differently from you? How do you feel about that?

How do you differentiate something genuinely insightful vs something you found through research?
I think I remember reading/watching/listening to @jkolko talk cogently about this. Could be this: http://www.jonkolko.com/writingAbductiveThinking.php or elsewhere.
And any ad people would love your perspective especially strategic planners. I’ve found (and remember great literature) about the notion of insight leading to the big idea. Something like Persil (or other washing brand) which distilled was ‘dirt is good’.
And remember at @theteam we used to talk about ‘discovering the human truth’ which I loved. Remember @Dunners?
You can follow @jasonmesut.
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