Look: you can play it safe & use signalling in ways that promote you to certain audiences. But in order to have a powerful impact, you must be willing to be creative. Being provocative with snark may get 'likes' but is ultimately non-meaningful. We are loved for uniqueness.

Using f-ck, signalling contempt, & canceling people & ideas all lack creativity. These are boring and ordinary as lemmings walking off cliffs.

Being creative is far more difficult & rewarding than spending time fixated on others' supposed failings.

My suspicion is that those on moral missions lack their true calling. They haven't ventured out into the wilderness of their potential & shown the world (& themselves) their unique contribution. Instead, they find penultimate schadenfreude in policing peers for trivialities.