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How To Win Hearts and Minds
Today, everyone needs a "persuasion stack"
This one is inspired by the one and only @GuyKawasaki
[THREAD
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Today, everyone needs a "persuasion stack"
This one is inspired by the one and only @GuyKawasaki
[THREAD
]
Take a look at the guy below. He started a huge dance party with his enthusiasm and energy.
He personifies the lessons of @GuyKawasaki’s book Enchantment.
He personifies the lessons of @GuyKawasaki’s book Enchantment.
In a chaotic world, it’s hard to forge deep connections with people.
Enchantment is about delighting people to bring them to your side.
This is a
Summary of my favorite ideas from the book.
Enchantment is about delighting people to bring them to your side.
This is a
Summary of my favorite ideas from the book.
1- Accept Others
Look up to people, not down on them.
We want others to assume the best about us.
Do the same for them...
Look for commonalities. People sense when you’re open to them and will respond in kind.
Look up to people, not down on them.We want others to assume the best about us. Do the same for them...Look for commonalities. People sense when you’re open to them and will respond in kind.
A good way to accept others is to...
Seek out others’ strengths and positive traits.
Remember, everyone is better than you at something.
When you meet someone, figure out what that is.
Seek out others’ strengths and positive traits. Remember, everyone is better than you at something. When you meet someone, figure out what that is.
2- Remove the Fences
Make it easy for people to...
Like you
Engage with you
Do business with you
Kawasaki explains how a Paris hotel charged him $7 for the “privilege” of reserving even though no rooms were available.
Don't do that.
Instead, REMOVE barriers.
Make it easy for people to...
Like youEngage with youDo business with youKawasaki explains how a Paris hotel charged him $7 for the “privilege” of reserving even though no rooms were available.
Don't do that.
Instead, REMOVE barriers.
Remove barriers by simplifying...
Your messaging
Your product
Your pricing
For example, memorable names stick better.
Veuve Cliquot Ponsardin vs. Cristal — which champagne tastes better?
Your messagingYour productYour pricingFor example, memorable names stick better.
Veuve Cliquot Ponsardin vs. Cristal — which champagne tastes better?
Doesn’t matter!
When you’re in the club yelling in the server's ear over the music to order, you’ll go with Cristal every time.
When you’re in the club yelling in the server's ear over the music to order, you’ll go with Cristal every time.
3- Promote Intelligently
Building off of “removing fences” you want to...
Make trying your product quick, easy, and cheap.
Offer a free version or a sneak peak
This shows potential customers the incredible value they’ll get when they buy from you.
Building off of “removing fences” you want to...
Make trying your product quick, easy, and cheap.Offer a free version or a sneak peak This shows potential customers the incredible value they’ll get when they buy from you.
4- Get Your First Follower
Watch the video the dancing guy again
The social proof of seeing one, then two, then three people join the lone dancer brought EVERYONE in
Having a first follower gives you credibility
It proves your concept
Watch the video the dancing guy againThe social proof of seeing one, then two, then three people join the lone dancer brought EVERYONE inHaving a first follower gives you credibilityIt proves your concept
5- Form Instant Connection
The first step to enchantment: find common ground
Connect based on someone's personal life
Connect based on someone's professional life
Connect based on common interest or experience
The first step to enchantment: find common groundConnect based on someone's personal lifeConnect based on someone's professional life Connect based on common interest or experience
6- Harmonize Objections
Don’t say “No.”
Say “Tell me more...”
Figure out what the real barrier is, then overcome it
Ask “What if...?" to pose a hypothetical question to break an impasse
And open with a big offer so your strong position doesn’t seem unthinkable...
Don’t say “No.” Say “Tell me more...” Figure out what the real barrier is, then overcome itAsk “What if...?" to pose a hypothetical question to break an impasseAnd open with a big offer so your strong position doesn’t seem unthinkable...
7- Connect Online
Use what people give you in their profile to engage them personally
A retweet or mention will have more heft when accompanied by a personal message or connection
Use what people give you in their profile to engage them personallyA retweet or mention will have more heft when accompanied by a personal message or connection
8- Judge Your Results and Others' Intentions
This resonated with me more than any other part of the book:
“Judge yourself by what you’ve accomplished and others by what they intended.”
This resonated with me more than any other part of the book:
“Judge yourself by what you’ve accomplished and others by what they intended.”
Be harsher on yourself than othersGive others the benefit of the doubtThis radical self-accountability keeps you in check and makes you walk a mile in the other person’s shoes.
There’s a lot more in this book.
I recommend keeping it handy as a reference.
It’s easy to digest and contains a lot of concrete advice from a smart and engaging author.
I recommend keeping it handy as a reference.
It’s easy to digest and contains a lot of concrete advice from a smart and engaging author.
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Thanks for reading.
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Like or RT the top tweet Thanks for reading.
