This Kyoko Vs Stardom thing reveals that there's too much of the bad parts of Twitter in Joshi-Twitter. Sometimes, it's an echo chamber of reactionary judgement calls where people encourage to lean into opinions of whether people are all evil or all good as quickly as possible.

The general opinion could totally be right. Maybe Stardom/Bushiroad were like "We need to monetize the
death of the employee that died this week asap!" instead of a more logical "someone got started on a memorial plan too early and should have waited longer".

The second one is still fucked up and shouldn't have happened. But it's not the same as evil cartoonish malice. Evil Cartoonish malice does happen(see all of 2020) but I'm not sure it should be the default assumption with less than ideal context.

Keep in mind that we're basing this on a summary of a conversation as perceived by one side. Not the actual details of the conversation. 100% sure Kyoko means what she says, but that's not the same as that being all there is to it.

Bottomline: Give it a minute. I'm sure we'll get more details from both Bushiroad and Kyoko than just a quick summary without the details of the conversation.

They could totally be evil bastards, but maybe not.

PS: There's a great irony in Joshi Twitter being like "noobs assume the worst in SEAd based on a thing years ago lulz". Yeah, it's good when we don't assume the worst right away, isn't it?