“All B2B companies need to be media companies.”

We’ve all heard this from Twitter influencers before. And they’re right.

But how can you do that if you are short on time (and w/ limited budget)?

The theory behind this idea is pretty:

[THREAD]

The best marketers are now educators.

The best CEOs are now influencers.

And content helps you put this all together.

But there are so many social media platforms out there…

So many different types of content…

So many ways to reach your audience…

So...

How can you create a successful content strategy without having to hire multiple people in-house or spending your day as a CEO creating content?

The answer is clear:

By creating systems for repurposing content.

That’s how every week I put out:

• 7 Instagram posts
• 70+ Tweets
• 7 Linkedin posts
• 7-8 Youtube videos
• 1-2 articles
• 1-2 podcast episodes

And I invest maybe 15-20 min per week to get there.

It’s not a secret or a magic formula.

In fact...

It’s just about scaling content creation the same way we scale our companies.

With systems, processes, and people.

If you want to learn more about our step-by-step process, click here: https://www.linkedin.com/pulse/b2b-ceos-heres-how-create-months-worth-content-less-than-sanchez-1f/