1/ The cold email
the second most powerful tool for landing a job behind “my dad is the CEO.”
I’m a big fan of the cold email for one reason in particular
it helped me land my current job at @MorningBrew
a thread
the second most powerful tool for landing a job behind “my dad is the CEO.”
I’m a big fan of the cold email for one reason in particular
it helped me land my current job at @MorningBrew
a thread
2/ Below I’ll be highlighting some of the keys to a good cold email:
How to break the ice
How to establish credibility
How to frame your ask
How to stick the landing
How to break the ice
How to establish credibility
How to frame your ask
How to stick the landing
4/ BREAK THE ICE
show that you value what they value
when I emailed @austin_rief about getting a job with the Brew, I led with a really niche David Dobrik reference
David is his dude
ice=broken
show that you value what they value
when I emailed @austin_rief about getting a job with the Brew, I led with a really niche David Dobrik reference
David is his dude
ice=broken
5/ ESTABLISH CREDIBILITY
this is where amateur cold emailers often make the biggest mistake. They are afraid to self promote and I feel that
so I took an alternate approach
i mentioned one of Morning Brew’s competitors, Axios
this is where amateur cold emailers often make the biggest mistake. They are afraid to self promote and I feel that
so I took an alternate approach
i mentioned one of Morning Brew’s competitors, Axios
6/ by casually name-dropping Axios, I immediately showed that I must have something of value to add
or else Axios wouldn’t be talking to me
or else Axios wouldn’t be talking to me
7/ other ways to build credibility
1. interact with them on a social platform (in a positive way) then mention the interaction
2. provide some insightful commentary on a piece of content they’ve created
3. reference a mutual acquaintance
1. interact with them on a social platform (in a positive way) then mention the interaction
2. provide some insightful commentary on a piece of content they’ve created
3. reference a mutual acquaintance
8/ other ways to build credibility cont.
4. show off something you’ve built, not something you accomplished
(You built your own newsletter whereas graduating from a certain college is something you accomplished)
4. show off something you’ve built, not something you accomplished
(You built your own newsletter whereas graduating from a certain college is something you accomplished)
9/ FRAMING THE ASK
you have to reach out with a purpose
I didn’t ask for a job (which is what I really wanted)
I offered them a chance to see my vision for a new content vertical
now the power dynamics have changed
you have to reach out with a purpose
I didn’t ask for a job (which is what I really wanted)
I offered them a chance to see my vision for a new content vertical
now the power dynamics have changed
10/ I’m not requesting an interview
or for Alex and Austin to look at my application
only to consider a potentially valuable Brew product
plus its unique
or for Alex and Austin to look at my application
only to consider a potentially valuable Brew product
plus its unique
11/ I doubt many people have pitched them on a new newsletter...
then actually wrote a new newsletter
(not sure if this pic will work put here's a loooooooong JPEG image of the Sports Brew I wrote)
then actually wrote a new newsletter
(not sure if this pic will work put here's a loooooooong JPEG image of the Sports Brew I wrote)
12/ Brew managing editor @Neal_Freyman agrees
“There are a zillion writers who would love the position but not many would take the time to unsolicitedly write out an entire newsletter. That's what made your email stand out.”
“There are a zillion writers who would love the position but not many would take the time to unsolicitedly write out an entire newsletter. That's what made your email stand out.”
13/ STICKING THE LANDING
you’ve done the dirty work
all that’s left is to go ahead and ask for what you want
always finish the email with a request
you’ve done the dirty work
all that’s left is to go ahead and ask for what you want
always finish the email with a request
14/ instead of a less direct “Let me know what you think,” or “Thank you for your consideration”
establish a sense of urgency and give your chain of communication an actionable next step
establish a sense of urgency and give your chain of communication an actionable next step
15/ Telling @BUSlNESSBARISTA and @austin_rief that I’ll get on the next bus shows that I mean business...
and a few emails later
I actually did get on that bus
did get an interview
and the rest is history
and a few emails later
I actually did get on that bus
did get an interview
and the rest is history